Conde Nast Entertainment plans to establish a network of dedicated film and TV production studios aligned with its various publishing brands as it ramps up its content ambitions.
An initial run of studios will span five if its most famous titles namely; The New Yorker, Vogue, Vanity Fair, Wired and GQ, each of which will benefit from a dedicated studio head who will work alongside the existing editorial teams with a view to developing specific film, TV and podcast projects.
Each studio head will be appointed by Conde Nast Entertainment president Oren Katzeff, in collaboration with individual editors-in-chief, working in tandem with the publishers existing LA-based production team.
The group has made no secret of its desire to establish itself as a ‘video-first’ company having pivoted from its established print base to seek out new digitally savvy audiences who may be unfamiliar with its established products.
Conde Nast’s new-found ambition dovetails with the appointment of Roger Lynch as its new chief executive who has been pursuing a bold digital-first transformation as the legacy publisher seeks to adapt to a new era.
The resulting global restructuring brought about a merger of the publishers’ sales and advertising arms with this radicalism already bearing some fruit with event sponsorship revenue at the New Yorker surging by 58%.
Of course, such a path has been well-trodden by other media companies, notably Vice which has recently overhauled its own UK studio division to keep pace with a rapidly evolving sector by uniting its studio and TV business.