Conde Nast establishes a network of film and TV studios
Conde Nast Entertainment plans to establish a network of dedicated film and TV production studios aligned with its various publishing brands as it ramps up its content ambitions.
Conde Nast establish a network of branded film and TV studios
An initial run of studios will span five if its most famous titles namely; The New Yorker, Vogue, Vanity Fair, Wired and GQ, each of which will benefit from a dedicated studio head who will work alongside the existing editorial teams with a view to developing specific film, TV and podcast projects.
Each studio head will be appointed by Conde Nast Entertainment president Oren Katzeff, in collaboration with individual editors-in-chief, working in tandem with the publishers existing LA-based production team.
The group has made no secret of its desire to establish itself as a ‘video-first’ company having pivoted from its established print base to seek out new digitally savvy audiences who may be unfamiliar with its established products.
Conde Nast’s new-found ambition dovetails with the appointment of Roger Lynch as its new chief executive who has been pursuing a bold digital-first transformation as the legacy publisher seeks to adapt to a new era.
The resulting global restructuring brought about a merger of the publishers’ sales and advertising arms with this radicalism already bearing some fruit with event sponsorship revenue at the New Yorker surging by 58%.
Of course, such a path has been well-trodden by other media companies, notably Vice which has recently overhauled its own UK studio division to keep pace with a rapidly evolving sector by uniting its studio and TV business.
Content created with:
Conde Nast
Find out more