Great State hires Jinny Mitchell-Kent as first chief operating officer

By Olivia Atkins, Branded Content Writer

February 12, 2020 | 2 min read

Independent agency, Great State, has named AKQA’s former head of delivery, Jinny Mitchell-Kent, as its first chief operating officer.

Mitchell-Kent joins the leadership line-up immediately and will be reporting into managing director, Neil Collard. In the newly-formed role, she will be responsible for scaling, integrating and optimising processes within the Great State business and building cohesion between their two offices.

The appointment strengthens the agency’s management team, signalling a continued commitment to delivering innovative and high-quality products and services for a rapidly growing national and international client-base, which includes Honda Europe, the Royal Navy and INEOS Automotive.

Of this appointment, Collard says: “We are increasingly involved in more innovative, technically complex and large-scale projects. Jinny will play a crucial role in helping us to create new pioneering experiences and highly secure, robust products that customers can rely on every day.”

Mitchell-Kent brings with her over 10 years' worth of global agency experience, having worked with some of the world’s biggest brands across a range of sectors and specialisms. She also helped Dyson to deliver its first connected product and led across multiple automotive accounts such as Fiat, McLaren Automotive and Rolls-Royce.

Mitchell-Kent joins from AKQA London, where she was most recently head of delivery. There, she led a 35+ strong team and was responsible for the agency's delivery and operations.

Mitchell-Kent says: “It’s refreshing to see an independent agency thriving in an increasingly competitive and network-dominated industry. We share a commitment to have a positive impact on the world, however small, delivering value for clients through new technologies, agile methodologies and innovative ideas. I’m excited to be part of building their future vision.”

Collard added: “Jinny will be a great addition to the team and I’m delighted she’s joining as we move into our next stage of growth.”


Content created with:

Great State

Great State is a brand technology agency.

Founded in 2018, it is a merger between digital agency e3 and strategy consultancy LSU (London Strategy Unit).


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