Creative Works of the Week: Marvel’s ‘Find Your Power’ and ‘312Soul’ project tie
For the first time, two projects have finished in a tie for The Drum’s Creative Work of the Week. Both Marvel’s ‘Find Your Power’ and OKRP’s ‘312Soul’ project received equal votes and scores.
Branding agency Loyalkaspar worked with Marvel on a new global campaign, ‘Find Your Power’ that invites viewers to bring the swagger of Marvel heroes into their everyday lives, connecting fans of all levels to the shared sense of empowerment and fun.
The campaign includes an ad airing in Times Square above the Disney Store and features regular people mimicking the actions of Marvel superheroes to give them a confidence boost.
In celebration of Black History Month, and in conjunction with 2020 being named the 'Year of Chicago Music', Chicago agency O’Keefe Reinhard & Paul (OKRP) is promoting Chicago’s Black Music History from 1955 through 1990 with a four-week, four-part multimedia online showcase that includes original video essays, interviews, playlists and artifacts.
The initiative reveals another side to Chicago’s music history besides the blues that’s just as interesting and influential, if not as celebrated and understood.
OKRP, in partnership with Vince Lawrence, a Chicago music impresario and founder of Slang Music Group, launched '#312Soul: An Unfinished Retrospective of Chicago’s Black Music History.' It shares untold stories and introduces the unsung musical heroes who lived through each exciting era, from horns to house, soul to straight-up funk.
Both campaigns earned enough votes to be named The Drum’s Creative Works of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
See the ads by clicking each Creative Works box.