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By John Glenday, Reporter

February 11, 2020 | 2 min read

Just Eat is capitalizing on the Love Island craze with the release of a themed augmented reality Snapchat lens to pair up fans’ with their perfect islander.

Developed by Byte-London the roulette-style app dovetails with the home delivery firm’s sponsorship of ITV2’s flagship format.

Which Islander Are You? also supports the wider Get Stuck In social media campaign which now includes a welter of new content such as interviews, gifs and a partnership with several contestants.

Matthew Bushby, Just Eat’s UK marketing director, said: “Love Island over-indexes with our young urban audience and this campaign gives them a valuable social currency, making them feel part of something bigger. The highly sharable AR lens is a great way to resonate with younger people without intruding on fans’ enjoyment of the show.”

Alex Miller, Byte’s founding partner, added: “Which character are you? lenses have become a big AR trend amongst audiences on Snapchat. Just Eat’s sponsorship of Love Island provides the perfect platform from which to jump on this trend and create something that young urban audiences can engage with. We’ve created more than 30 AR brand experiences over the last 12 months and Which islander Are You? could be the most popular so far.”

Just Eat launched its Love Island sponsorship last month with an average Joe delivery driver causing a stir on set.

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