The Leith Agency’s board will now oversee the running of both businesses following the integration of Signal, another Cello-based marketing services company with offices in Edinburgh, Cheltenham and London. The Drum understands that the Cheltenham office will continue with its focus on the charity and financial sectors.
Signal's Edinburgh team will now move into The Leith Agency’s offices at Commercial Quay in Edinburgh in a move that will bring the team to 110 people, including the digital division which services the Royal Bank of Scotland (RBS) and The Scottish Government.
Included in the move will be chief technology officer Ben Ausden, client services director Leigh Dobson and media technology lead Andrew Girdwood who will be charged with "strengthening and extending" Leith’s current services, specifically its digital offering.
Marsham explained: “We’ve extended our digital services significantly over the last decade with strategic hires and organic growth. This move is a natural coming together and will help accelerate that growth and will bring us greater strength in depth across software development, digital design, SEO and social media strategy.”
Ausden added that the move would bolster The Leith Agency’s current digital capability and mean the creation of a single creative and digital agency brand.