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Captivate Group agencies to develop tommee tippee product awareness

By Olivia Atkins, Branded Content Writer

February 6, 2020 | 2 min read

UK childcare brand tommee tippee has tasked three agencies within London-based marketing group Captivate - Stir PR, SEEN Presents and SEEN Connects - to drive awareness, engagement and advocacy for its products.

Captivate will employ its cross-discipline team to deliver strategic, emotionally -resonant activations to support the parenting brand’s key product pillars and launching a wealth of new product developments via creative news stories, memorable experiential and engaging influencer marketing.

Chloe Ellis, CEO of the Captivate Group, says: “tommee tippee is already a huge player in the parenting world and we are delighted to be partnering with them to create and execute ambitious plans in 2020, which will drive further reach and impact with a modern, diverse, parenting audience. It’s really exciting to be working with a brand that is trusted, highly innovative and has a genuine desire to connect with parents in an emotionally engaging and supportive way.”

Tommee tippee aspires to make everyday life easier for parents around the world. The brand’s simple, insight-led innovation, including the first silicone teat (Pur), non-spill baby cup (Sip ‘n’ Seal) and speedy bottle preparation machine (Perfect Prep), has helped to revolutionise the parenting industry, supporting babies and toddlers from birth to weaning and onto independent eating and drinking.

Nicola Wallace, UK brand manager at tommee tippee, says: “With parents at the heart of everything we do, we needed bold, creative agencies that embody our values and showcase how tommee tippee can make everyday life that little bit easier for them.

"Captivate understood our brand and future ambitions – their emotion-driven approach resonated with our brand personality and will help us stand out in a highly emotive sector, making their appointment an easy decision! We look forward to working with our team of Captivate agencies to help us reach our goal in becoming the world’s most loved baby company.”

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