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Business on the Move Marketing

Business on the move including De’Longhi, Dunelm, Channel 4 and Hasbro


By Imogen Watson, Senior reporter

February 6, 2020 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week's big news includes moves from De’Longhi, Dunelm, Channel 4 and Hasbro.

This week's acquisitions

EMEA wins

Channel 4 has embarked on a year-long partnership with Dunelm that will see the British home furnishings retailer sponsor the broadcaster’s dating series First Dates, First Dates Hotel and First Dates Abroad.

De’Longhi has appointed Mediaplus as its new EMEA media agency, with Total Mediaplus running its UK operations.

Bubble Agency has been appointed as the PR agency for X2X Media Group.

Accor has appointed The Brighter Group to implement its UK PR strategy across three of its hotel brands: ibis, Novotel and Mercure.

Antidote has won the £13m GVC-owned Gala Bingo and Gala Spins accounts. It will be tasked with overseeing new integrated brand campaigns for both brands.

Travel, aviation and transport PR specialist 8020 Communications will promote leading long-haul airline Etihad Airways to leisure and corporate customers as the carrier’s newly appointed agency for the UK and Ireland.

Americas wins

Hasbro has awarded its global media account to GroupM.

Following a review on its 16-year partnership with DDB, Capital One has named GSD&M as its agency of record.

Tarka Indian Kitchen has appointed Champion as its public relations and social media agency of record.

Bank of America has consolidated its external marketing services with Publicis Groupe. The move is being handled by a dedicated unit called GroupeConnect.

APAC wins

MediaCom has won the media mandate for Citroën India.

MullenLowe Group Philippines has added the Department of Tourism, the Philippine International Convention Center, Restylane, and Shakey’s to its client roster.

Reckitt Benckiser has appointed Omnicom Media Group its handle media duties in Indonesia following a market review.


Premier Inn has put its advertising account up for review after ending its partnership with Lucky Generals.

Zoopla's media planning and buying account is up for grabs, after five years with Goodstuff Communications.


Cello-owned creative business, The Leith Agency has absorbed Signal’s 21-strong digital marketing team in Edinburgh.

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