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StrawberryFrog Teams with Truist on bold, new advertising campaign to launch for the big game in Miami

By Olivia Atkins, Branded Content Writer

February 4, 2020 | 2 min read

Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl.

Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives.

Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the bank's newly-launched purple colour palett and new logo.

Scott Goodson, founder and CEO of StrawberryFrog, says: “Our Truist campaign has been carefully curated to launch this striking new brand with impact. Whilst the campaign is designed to convey the coming together and merger of BB&T and SunTrust, it is also intended to highlight the aesthetic feeling of the future of finance. In these times the world needs a better bank.

"We wanted to convey Truist's vision to make financial services better by leading with purpose, delivering an experience defined by personal touch and advanced technology."

The campaign - which has been devised by award-winning creative agency StrawberryFrog - will incorporate film, outdoor, organic social and digital assets. Truist wants to make financial services better by incorporating purpose into its messaging and delivering an experience defined by advanced technology.

"This campaign is designed to bring the new Truist vision to life for new and existing clients and to create a clear space for Truist in the public mind," says Chip Walker, head of strategy at StrawberryFrog.

More Truist advertising will be rolled out online, in branches and out-of-home advertising across Miami throughout February.


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StrawberryFrog is the world’s first Movement Marketing firm. We are a marketing, advertising, design and digital company based in New York City. Brand-fueled marketing...

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