Sport Relief 2020 campaign harnesses humour as a force for good
Sport Relief is returning for 2020 with the launch of a multi-channel campaign devised by Pablo to unite the nation in tackling perennial problems such as poverty, social justice, homelessness and mental health stigma through the medium of sport.
‘It’s Game On’ communicates how the charity is harnessing donations to assist people in need while simultaneously explaining how you can get involved through fundraising, donations or simply viewing BBC One’s telethon on 13 March.
Central to this message is a 60-second film directed Molly Manners which depicts one participant tackle global issues with superhuman capabilities, all from a dream world imagined while pounding the treadmill.
Jo Cullen, head of marketing and media at Comic Relief commented: “This Sport Relief, we want to put the issues Comic Relief funds at the heart of our campaign and really demonstrate upfront how donations will be spent. Pablo has developed a bold, fun, creative campaign which rallies the nation into action with a sense of humour at its core, which is exactly what Sport Relief is all about.”
Dan Watts, ECD at Pablo added: “Doing good work for good brands is central to Pablo. We’re excited to be working with such an iconic brand as Sport Relief, encouraging everyone to put on their shorts and change things for the better”.
The campaign will span cinema, digital, social, OOH and partnerships in the build-up to the televised charity spectacular.
Sport Relief is no stranger to humour as a tool for getting its message across hvaing previously enlisted comedian James Corden to mount a failed FIFA presidency bid.
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