Global experience agency Isobar has launched ‘Isobar Good’, a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations (NFPs).
The initiative will be led by global director, Kara Prosser, who will be based in London to drive the business' growth and support its expansion.
The plan with Isobar Good is to fulfill the United Nations’ Sustainable Development Goals (SDGs) by working with businesses and brands to drive change and respond to consumer and client demands - to ultimately, create more purposeful work.
Isobar will use its existing marketing, experience commerce and products & services offerings to support the outcomes of Isobar Good, implementing relevant design methodologies and measurement frameworks. The agency is keen to gain maximum social impact using in-house skills and capabilities from the agency's 85 locations across 45 markets.
Isobar global CEO, Jean Lin, says: “The potential of technology combined with creativity to address society’s greatest challenges is huge - but we need to make the commitment to make tangible change happen. As an industry, we are the designers, creators and architects of digital experiences and through using our skills we have the opportunity to make a difference for society.”
The UN's goals aim to transform current global challenges by suggesting key targets for businesses to concentrate on before 2030 by focusing on 17 areas that will improve the planet world. All of Isobar Good's projects will align with these targets. The SDGs will provide the blueprint for Isobar - and Isobar Good - to achieve a better and more sustainable future.
Isobar Good will be rolled out across Isobar’s offices with initial mobilisations in Denmark, Belgium and India, as well as other offices throughout 2020.
Isobar Australia was the test-bed for the initiative with Isobar Good growing organically over the past three years with corporate and NFP clients. The Australian team has already delivered transformative pieces of work with Monash Health, The Australian Red Cross Blood Bank, The Climate Reality Project, Tourism Tropical North Queensland, Camp Quality and The Good Samaritan Inn.
Such projects have provided support across various industries, including healthcare, professional care, tourism, nature and domestic violence, among other sectors.
Proseer adds: “Social impact is an urgent need for the c-suite: consumer expectations around transparency have thrown the spotlight on where businesses can contribute to making change happen.”