National food rescue charity KiwiHarvest has used up-cycled food advertising billboards destined for landfill to create its 2019 Annual Report, which showcase its mission of repurposing valuable resources discarded by the food industry
New Zealand-based KiwiHarvest is a not for profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand.
The design of the Annual Report, created by Wunderman Thompson, has pages that feature rescued food sourced from the KiwiHarvest warehouse. The wide variety of food has had the labels and packaging re-designed to incorporate key Annual Report copy.
The heavy-duty and high-quality vinyl skins have been cut up and stitched to create a gallery set of individual covers.
“Our partnership with Wunderman Thompson has allowed us to create meaningful story telling in an arresting and engaging way, that demonstrates the impact we make on food insecurity, whilst diverting product away from land-fill,” said Gavin Finlay, the chief executive at KiwiHarvest.
“We value the journey they have taken us on and the design value they have injected into our business.”