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Business on the Move Marketing

Business on the move including Asahi, the New York Knicks, P&O Cruises and Protein World


By Imogen Watson, Senior reporter

January 30, 2020 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Asahi Breweries, the New York Knicks, P&O Cruises and Protein World.

Global wins

Asahi Super Dry has appointed Mcgarrybowen London as its first global ad agency.

Americas wins

The New York Knicks NBA franchise has hired Brooklyn-based agency Translation to bolster the team’s brand positioning and connection to its fanbase, which is in the midst of witnessing its team's losing streak.

Cornerstone Consulting Organization (CCO) has named Marc USA its first agency of record as part of the firm’s growth strategy.

EMEA wins

Cloetta has selected AgencyUK to deliver marketing and communication services for its Chewits brand.

P&O Cruises has appointed Snap London as its lead creative agency. The agency has been tasked with exploring new strategic and creative territories for the brand heading into 2021.

Karmarama has won a competitive pitch to partner with Project Everyone to fight for global progress towards the UN’s Sustainable Development Goals.

Avant PR has been appointed by jewellery brand Katie Belle. It has been tasked with managing its proactive and reactive press office, as well as handling celebrity and influencer seeding.

Victorinox has appointed creative agency Collective London to run its global social account after a three-way pitch.

McCarthy & Stone has appointed Harbour Collective, after a competitive pitch, to lead a major strategic and creative brand relaunch across all touchpoints, from brand ID to marketing communications.

The PHA Group has been appointed by brain training app, Peak, to handle its UK comms strategy.

Climb Online has been appointed by Protein World, to drive international growth.

This week's acquisitions

  • Thinkingbox has acquired Welikesmall.
  • Monotype has acquired Fontsmith.

Apac wins

Benetton India has awarded its digital mandate to Dentsu X-cubic.


Xiklab Digital has opened up shop in Myanmar and Singapore.


Serviceplan Group Austria and Wien Nord will merge to form a fully-integrated agency called House of Communication.

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