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Google, Microsoft, GoCompare, Linkedin, Deliveroo: Meet The Drum Search Awards 2020 jury

Microsoft, GoCompare, Linkedin, Delete, Google: Meet The Drum Search Awards 2020 jury

The Drum Search Awards returns for 2020, celebrating the most effective search strategies and campaigns over the past 12 months.

Microsoft, GoCompare, Trainline, Yotel, Linkedin, Google, Vaunt, Deliveroo, MediaCom, Amara, Delete Agency and Foxtons are set to judge this year's crop of entries. The jury will come together with their knowledge and expertise to asses the most innovative, creative and effective search campaigns in both the PPC and SEO sectors.

The deadline for the awards is Thursday 30 January.

Below is a breakdown of 10 jury members:

Adrian Cutler
Microsoft
Adrian Cutler
director, global agency
Cutler is a regular keynote speaker, award judge and panellist at industry events like Cannes, Adweek, SMX and DMexco. He is an ally and thought leader on inclusion and what this can mean for marketing.
I am looking forward to judging these awards. The Drum is THE place for what is happening in our industry and what better way than to recognise those that are paving the way forward with innovative and strategic thought. I will be looking for those that are doubling down on excellence, you don’t just have to have done something with shiny new things, innovation can come from delivering the best search experience that drives real value.
Steph Vickers
GoCompare
Steph Vickers
head of SEO
Vickers looks after the SEO team at GoCompare. Adverse to agencies, she’s been working in-house for over eight years. She’s found her niche, now specialising in SEO and UX content in FinTech and financial services firms.
I'm really looking forward to seeing in-house teams pulling out all the stops on projects that have delivered significant results. I’d love to hear stories of strong multi-disciplinary team working to deliver results outside of the sometimes insular SEO stratosphere. Anything based on impeccable content – not necessarily campaigns though - and I’ll be super excited.
Richard Keenan-Heard
Trainline
Richard Keenan-Heard
head of SEO
Keenan-Heard joined Trainline three years ago from GroupM agency Wavemaker where he spent several years working for brands including Calpol, Johnson’s Baby, Compeed and Michelin before moving to global B2B clients including GE Digital and GE Healthcare. With a background in both technical and content Richard is passionate about helping customers find the information they need quickly.
I'm returning to judging panel for a second year. I'll be looking for entrants to highlight great uses of data and creative flair that has led to demonstratable business impact.
Dateme Tubotamuno
FluidOne
Dateme Tubotamuno
digital marketing manager
Tubotamuno is a digital marketer, author and conference speaker. He is currently the digital marketing manager at FluidOne. He has implemented organic and paid media campaigns for clients across verticals such as retail, e-commerce, professional services, automobile, telecom, waste management and travel.
We are in a result-driven landscape and search marketing campaigns are expected to have clear objectives and measurable outcomes. I am looking for campaign entries that have utilised data, insight and creativity to achieve these set objectives. A clear and explainable campaign implementation process is valuable. These positive results should be based on causation and not mere correlation.
Elizabeth Knights-Ward
Linkedin
Elizabeth Knights-Ward
group marketing manager, content marketing, EMEA, LSMS
Knights-Ward leads the content and social team for LinkedIn sales and marketing solutions, EMEA. She brings to the table a rich and innovative background in B2B and tech marketing and specialises in the creation of strategic content, social and event-based marketing.
These awards highlight the very best of the best. Not only do they bring together some of the finest industry talent in a display of unique strategy and campaigns, each category truly sets the benchmarks for success for the future. As a judge, I’m able to see first-hand the innovation taking place on a daily basis and that provides me with a unique opportunity to learn along the way. I’m excited to see the entries. A little tip: I’ll be paying close attention to those who best take their objectives and distil them into a solid, creative strategy that delivers.
Polly Pospelova
Delete
Polly Pospelova
digital marketing director
Pospelova is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.
I'm hoping to see more focus on working smart and leveraging technology to deliver intelligent search solutions that make a real difference to businesses. It would be great to see smart applications of cognitive services APIs to more scenarios, be it for natural language understanding, detecting sentiment, key phrased or named entities or simply helping advertisers make smarter decisions faster.
Byron Tassoni-Resch
Deliveroo
Byron Tassoni-Resch
head of SEM
Tassoni-Resch is the head of search engine marketing at Deliveroo and leads the team for all Search, App, Display and Video campaigns. He has been in the industry for over 12 years, his main focus revolves around paid search automation at scale.
I’m really looking forward to reviewing the entries for The Drum Search Awards. The awards bring out the brightest and best in the industry. This year, I’m going to be on the lookout for companies that have leveraged data & automation to solve unique challenges. Companies who have been able to do that will definitely stand out from the crowd.
Alina Ghost
Amara
Alina Ghost
SEO manager
Ghost is an ecommerce digital marketing pro who has worked for the likes of Debenhams, Tesco and Carpetright. As podcast host of SEO with Mrs Ghost, she certainly believes that SEO isn’t dead and interviews experts in their field to help her listeners grow their website traffic and revenue.
It's not about having the biggest budget but about being clever with the money that you have! Therefore, I'm looking forward to seeing good ol' SEO making an impact on the business targets but innovation and out of the box thinking will no doubt grab my attention.
Claudia Ziegenbein
MediaCom
Claudia Ziegenbein
head of paid search
Ziegenbein is the head of paid search at MediaCom, the UK’s largest media agency by billings, and leads a performance focused function of nearly 50 people across clients like Direct Line Group, Centrica and PSA. She started her career in search working for Google in Dublin, after graduating university in Germany with an MA in Communication and Media. She then moved to London and across to the agency side, entering the WPP network a decade ago.
I’m looking forward to reading what innovative thinking search practitioners came up with, and how their passionate execution resulted in campaign performance surpassing expectations. With paid search and SEO being a complex beast, it’s not easy to craft a structured narrative so I also hope to see great story telling. What will stand out for me is not only entries with client-centric campaigns which truly focus on growth, but also those that understand what initiatives significantly contributed to their outcomes and how these became transferable learnings.
Ryan Hall
Vaunt
Ryan Hall
founder
During his agency career, as a Founder and Agency Leader Ryan excelled at transforming how leading brands deliver product and brand development, technology transformation and go-to-market growth strategies. Channel 4, Sky, first direct, Intel, HSBC, The Sun, Deutsche Bank, P&G, Eurostar and The Times newspaper are just some of the brands Ryan helped succeed through agencies such as Nice, Karmarama, Accenture and TH_NK.
I’m excited to see how the entrants are using search more effectively, combining new technology, with pioneering techniques to show growth in their results. Importantly, I’m keen to to see how they are measuring and presenting results and how they can be attributed to to their work clearly.

Make sure you submit your amazing campaigns before Thursday 30 January.

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