Discover client recommended agencies
Predictions Festival Banner

Las Vegas pauses tourism campaign in wake of Kobe Bryant death

Las Vegas spikes tourism campaign in wake of Kobe Bryant death

The city of Las Vegas has postponed all activity related to an ad campaign until an unspecified later date, as a mark of respect following the death of Kobe Bryant, his daughter Gianna and seven others in a helicopter crash on Sunday.

The Las Vegas Convention and Visitors Authority (LVCVA) took the step despite having already booked in the advertisement for this year’s Grammy’s, where the promotion ran as first envisaged.

Steve Hill, CEO and president of the LVCVA, said: “As many are aware, we were prepared to launch the newest advertising campaign for Las Vegas during the Grammys telecast on Sunday, January 26. In light of today's tragic accident that claimed the lives of Kobe Bryant, his daughter Gianna, and others on board, we are postponing any activity planned on the Las Vegas Strip until a future date. The hearts of everyone in Las Vegas are with the families and friends of those lost, with all of Los Angeles and with his fans around the world.”

As the official tourism and marketing authority for Southern Nevada the LVCVA promote the region as a destination for holidaymakers, conventions and special events.

Recently this saw the authority come up with an 'excuse generator' to help family members evade dysfunctional family Thanksgiving dinners.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy