Facebook has appointed Avinash Pant to lead its marketing activities in India in the newly created role of marketing director.
Pant has been tasked to drive the social media giant’s consumer marketing efforts across the Facebook family of apps like Instagram and WhatsApp.
According to Statista, in 2023, it is expected that 31% of the population in India will access Facebook, up from 21% in 2018.
He joins Facebook from Red Bull, where he was the brand’s India marketing director and responsible for building the brand in India through partnerships and content related to sports, music, and dance.
Overall, Pant has twenty-two years of experience working with brands such as Nike, Coca-Cola, The Walt Disney Company. He will report to Ajit Mohan, vice president and managing director for Facebook in India.
“We’ve been working towards deepening our mission to build empowered communities, form stronger local partnerships, create economic opportunities for SMBs and entrepreneurs to grow in India, and, to do our part to break the gender imbalance on the Internet,” said Mohan.
“Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and I am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India.”
India has become Facebook's largest market in Asia Pacific by share (32.6%) of users, according to an eMarketer report.
Around 182.9 million people in India log on to Facebook regularly in 2017, equating to 69.9% of social network users and 42.6% of internet users in India,