East Japan Railway launches exercise app that provide workouts for commuters based on locations

By Charlotte McEleny | Asia Editor

McCann Health


Creative Works article

January 28, 2020 | 2 min read

East Japan Railway has teamed up with Japanese fitness club Jexer to launch an app that guides commuters through mental and physical exercises, depending on where they are on a train journey.

The app, which is called ‘Tain’ing, was created in partnership with McCann Health in Japan, answering the challenge - ‘how do you turn an ordinary commute into an opportunity for health and wellness?’

The app works by using geo-fencing and in-carriage beacons in Tokyo, to guide commuters through exercises using the audio on a person’s phone. Depending on where they are, the length of the journey and they are and the status of the carriage, in terms of crowding and design, the guided exercise will vary.

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The reason for plugging in the location and in-carriage data is that all the exercises given to the commuter on the ‘Train’ing app use the facilities of the train, such as the poles or hand straps, which wouldn’t be appropriate if a train was crowded, or a journey was too short.

According to McCann Health, the content for the app was developed alongside professional fitness programmers and instructors.

'Train'ing by McCann Health

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