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AgencyUK wins integrated marketing brief for Chewits

By The Drum Network | Staff Writer

January 28, 2020 | 2 min read

Cloetta UK, home of international confectionery brands that include CandyKing and The Jelly Bean Factory, has selected integrated brand comms agency, AgencyUK, to deliver marketing and communication services for its iconic Chewits brand.

In response to a three-way competitive pitch, AgencyUK has been selected to provide services including creative brand strategy, public relations, and social media strategy and management for Chewits in the UK.

The 2020 communications plan will focus on a brand refresh and NPD launch campaign, with the aim of generating broad consumer awareness of Chewits, uniting fans, old and new, through their love of the well-known sweet.

Chris Hobbs, marketing and services director for Cloetta UK, says: “AgencyUK’s approach to the brief was collaborative throughout. The team successfully got under the skin of the brand to deliver outstanding strategy and creative that demonstrates their expertise across the FMCG market. We are really excited to be working with them and were impressed with their integrated response.”

Sammy Mansourpour, managing director, AgencyUK, says: “It’s a real privilege to be working with such a renowned and well-loved brand as Chewits. We all remember those iconic Chewie ad campaigns of the 80s and 90s! It’s incredibly exciting and rewarding to have the opportunity to build on this rich brand heritage. I couldn’t be prouder of the team.”

AgencyUK was awarded Advertising Agency under 40 at this year’s Drum Recommends Awards.

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AgencyUK

We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span brand strategy, identity, positioning and activation; creative development, media planning, social and PR including influencer outreach, community management, content strategy & planning and web design and development.

We’re interested in helping our clients drive demand and sales.

Our results speak for themselves -

Iconic confectionery brand

Moved their NPS score by 10 points over 9 months and moved their UK positioning from 4th to 2nd in category.

Swiss skin care and supplement brand

Achieved a 70% increase in Holland & Barrett retail sales by quarter 2 of our campaign and 30% increase in online sales quarter on quarter.

Dog food brand

83% increase in sales across 2020 with 155% increase in online sales.

Global juice and fruit brand

Increased their sales by 20% in Tesco and ASDA during the campaign period and increased their baseline score by 14%.

Heritage Kitchenware brand

Within 4 weeks of the campaign being live, we more than doubled sales on Ocado. Overall, the campaign activity drove a whopping 50% increase in sales. Increased online sales in 2020 by 82%

Bio-tech brand

We drove more than 60 orders in the first 3-months (exceeding production capabilities).

Global Clinical Research Organisation.

We have increased on-site conversions by 37% and reduced recruitment media spend on similar trials by 23%.

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