The Drum Awards for Marketing EMEA - Awards Show

-d -h -min -sec

My Favorite Super Bowl Ad Advertising Super Bowl

Vote for the best Super Bowl ad ever in The Drum’s Super Bowl of Super Bowl Ads


By Kyle O'Brien, Creative Works Editor

January 27, 2020 | 3 min read

A winner has been crowned in our contest, and that winner is Old Spice's 'The Man Your Man Could Smell Like'. Thanks to everyone who voted.

The Force ad from Volkswagen

The Force ad from Super Bowl XVL

The countdown to #SBLIV is on, and we’re launching our #SuperBowlofSuperBowlAds competition to find out which ad you think is the best of the past 54 years.

We’ve chosen what we think are the top ads from decades past and lined them up in a creative knock-out tournament. Twitter votes during the week, running up to Friday 31 January, will name the one true champion.

Join us each day to vote for your favorite as we look to crown the winner before this year’s Super Bowl. You'll have multiple opportunities to vote each day so check back often. Visit our Twitter feed to vote.

Here's how it works:

View all the ads we picked below, then go here to vote. Follow all Super Bowl coverage from The Drum here.

Group 1

'The Force', Volkswagen

'Alexa Loses Her Voice', Amazon

'Hilltop', Coca-Cola

'Terry Tate', Office Linebacker, Reebok

Group 2

'Where's the Beef?', Wendy's

'The Showdown', McDonald's

'Security Camera', Pepsi

'Frogs', Budweiser

Group 3

'Betty White', Snickers

'1984', Apple

'Early Showers', Coca-Cola

'Puppy Love', Budweiser

Group 4

'Cat Herders', EDS (HP)

'The Man Your Man Could Smell Like', Old Spice

'Like a Girl', Always (P&G)

'Joust', Bud Light and HBO

My Favorite Super Bowl Ad Advertising Super Bowl

More from My Favorite Super Bowl Ad

View all


Industry insights

View all
Add your own content +