The Drum Awards for Marketing - Entry Deadline

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January 27, 2020 | 2 min read

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Never make forecasts, especially about the future. So goes the saying. However, The Drum got industry experts together to be good sports who gamely ignored this advice and cast their gaze into the future to look at what the new decade and beyond has to offer for our industry.

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Speakers from predictions 2020

The Drum Predictions breakfast event at Sea Containers, on 21 January, included insightful panels that looked at everything from consumer of the future to businesses and brands of the future.

From in-housing to cookie data to digital metrics and the need for cross media-management, the future gazing from the experts seemed to conclude on a more ethical way of thinking with consumer at the heart of it all.

Watch the video to see the top trends in 2020 and beyond.

The speakers include Maria Koutsoudakis, Vodafone UK brand and marketing director; Andy Chandler, Adjust VP for UK and Ireland; Ed Preedy, chief revenue office at Cavai; Tanzil Bukhari, managing director for EMEA at DoubleVerify; Courtney Wylie, VP of product & marketing, Mention Me; John Readman, CEO and founder, Modo25; Andrew Challier, chief client officer, Ebiquity; Hero Brown, founder of Muddy Stilettos; Darren Savage, chief strategy officer at Tribal; Misha Sokolov, co-founder of MNFST; Stéphanie Genin, global VP of enterprise marketing at Hootsuite; John Young, executive creative director and co-founder, M-is; Francesco Petruzzelli, chief technology officer at Bidstack; Dan Lowden, chief strategy officer at Whiteops; and Michael Frolich, Ogilvy UK CEO.

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Content created with:

Mention Me

Mention Me's referral marketing platform fuels growth for 450+ leading retailers & brands worldwide.

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Muddy Stilettos

The inside line on the quirky, cool and unmissable in the countryside. From things to do, eating out and kids, to fashion, beauty and culture.

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Adjust

Adjust is the industry leader in mobile measurement, fraud prevention and cybersecurity. Born at the heart of the mobile economy, the globally operating company now has 16 offices around the world. In total, more than 30,000 apps have implemented Adjust's solutions to secure their budgets and improve performance.

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Cavai

Cavai is inventing the future of advertising with text and voice controlled chatbots that can be delivered on millions of websites,mobile apps, social media and programmatic TV.

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DoubleVerify

DoubleVerify authenticates the quality of digital media for the world's largest brands ensuring viewable, fraud-free, brand-safe ads.

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Hootsuite

Hootsuite is the most widely used platform for managing social media, loved by over 18 million customers in more than 175 countries. Founded in 2008, Hootsuite has 4,000+ enterprise customers and more than 80% of the Fortune 1000.

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Tribal Worldwide London

We combine creativity and technology to make work that moves people and builds businesses.

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Bidstack

Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch side LED boards, skins or any other contextually relevant spaces within the metaverse.

Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, amongst many others.

The company has more than 90 staff across five international locations, and is a public company listed on the London Stock Exchange. To date, Bidstack has raised more than $42m in funding.

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White Ops

White Ops is a cybersecurity company that protects digital advertisers and web app owners from ad fraud and other forms of automated threats.

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Ebiquity

Ebiquity is a leading independent marketing and media consultancy, focused on helping brands make better informed marketing investment decisions. We work with 80 of the world’s top 100 global advertisers and offer full coverage of the world’s largest advertising markets. We are a global leader in financial transparency and marketing data analytics with one of the largest pools of advertising spend data and an award-winning marketing data analytics team.

Our more than 500 consultants and experts help leading local and global brands achieve greater transparency of media spend and performance, build evidence-based analytics marketing programs rooted in data, and source and deploy the right technology effectively to create a single customer view.

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M-is

At M we develop and deliver persuasive Experiential, Digital and Communication solutions from concept to completion.

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Modo25

Our unique way of working puts the power in the hands of our clients. We believe in encouraging our clients to grow through supported inhousing so they can take full control of their own marketing success.

The Modo25 team of specialists are here to guide clients’ digital marketing strategies that get results and drive ROI’s. We strategically put together fully serviceable plans clients can implement themselves, including SEO, paid media, affiliate as well as performance and content marketing – to name a few.

From upscaling inhouse marketing teams to our passion for international charity outreach, we believe in giving people the right tools and opportunities to prosper.

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MNFST

MNFST is a digital profile company. We are on a mission to inspire creativity and democratize influencer market in the same way Airbnb and Uber democratized property and mobility markets in the last 10 years.

Our main product is a lifestyle app for creating high-quality and engaging content. The creation of such content allows users to receive non-monetary (i.e. moral) and monetary rewards when they do creative personal recommendations. At the same time, MNFST acts as a marketplace between brands and creators to make sure that the parties fulfill their obligations to each other. Nature of our business is democratization of influencer marketing so people (Gen Z in particular) can develop their profiles and get rewarded to pay for services such as Spotify, Apple+, games, Netflix, telecom bills, etc. Our lifestyle app is holding top positions in several markets.

According to many surveys major part of our future generation want to be bloggers as it drives creativity, self-expression and it’s a modern job as you can master many specialities online, while social profile is often the only asset in possession of Gen Z. In the modern world, a person is both a creator and a media distribution channel at the same time. The innovation behind our marketplace means that everyone can now combine these two roles avoiding discrimination.

We are also piloting a SaaS referral product with top consumer apps.

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