The Drum Predictions 2020: What does the new decade and beyond have in store for the industry?
Never make forecasts, especially about the future. So goes the saying. However, The Drum got industry experts together to be good sports who gamely ignored this advice and cast their gaze into the future to look at what the new decade and beyond has to offer for our industry.
Speakers from predictions 2020
The Drum Predictions breakfast event at Sea Containers, on 21 January, included insightful panels that looked at everything from consumer of the future to businesses and brands of the future.
From in-housing to cookie data to digital metrics and the need for cross media-management, the future gazing from the experts seemed to conclude on a more ethical way of thinking with consumer at the heart of it all.
Watch the video to see the top trends in 2020 and beyond.
The speakers include Maria Koutsoudakis, Vodafone UK brand and marketing director; Andy Chandler, Adjust VP for UK and Ireland; Ed Preedy, chief revenue office at Cavai; Tanzil Bukhari, managing director for EMEA at DoubleVerify; Courtney Wylie, VP of product & marketing, Mention Me; John Readman, CEO and founder, Modo25; Andrew Challier, chief client officer, Ebiquity; Hero Brown, founder of Muddy Stilettos; Darren Savage, chief strategy officer at Tribal; Misha Sokolov, co-founder of MNFST; Stéphanie Genin, global VP of enterprise marketing at Hootsuite; John Young, executive creative director and co-founder, M-is; Francesco Petruzzelli, chief technology officer at Bidstack; Dan Lowden, chief strategy officer at Whiteops; and Michael Frolich, Ogilvy UK CEO.
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Mention Me's referral marketing platform fuels growth for 450+ leading retailers & brands worldwide.Find out more
MNFST is a digital profile company. We are on a mission to inspire creativity and democratize influencer market in the same way Airbnb and Uber democratized property and mobility markets in the last 10 years.Find out more
The inside line on the quirky, cool and unmissable in the countryside. From things to do, eating out and kids, to fashion, beauty and culture.Find out more
Adjust is the industry leader in mobile measurement, fraud prevention and cybersecurity. Born at the heart of the mobile economy, the globally operating company now has 16 offices around the world. In total, more than 30,000 apps have implemented Adjust's solutions to secure their budgets and improve performance.Find out more
Cavai is inventing the future of advertising with text and voice controlled chatbots that can be delivered on millions of websites,mobile apps, social media and programmatic TV.Find out more
DoubleVerify authenticates the quality of digital media for the world's largest brands ensuring viewable, fraud-free, brand-safe ads.Find out more
Hootsuite is the most widely used platform for managing social media, loved by over 18 million customers in more than 175 countries. Founded in 2008, Hootsuite has 4,000+ enterprise customers and more than 80% of the Fortune 1000.Find out more
Tribal Worldwide London
We combine creativity and technology to make work that moves people and builds businesses.Find out more
Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch side LED boards, skins or any other contextually relevant spaces within the metaverse.Find out more
White Ops is a cybersecurity company that protects digital advertisers and web app owners from ad fraud and other forms of automated threats.Find out more
Ebiquity is a leading independent marketing and media consultancy, focused on helping brands make better informed marketing investment decisions. We work with 80 of the world’s top 100 global advertisers and offer full coverage of the world’s largest advertising markets. We are a global leader in financial transparency and marketing data analytics with one of the largest pools of advertising spend data and an award-winning marketing data analytics team.Find out more
At M we develop and deliver persuasive Experiential, Digital and Communication solutions from concept to completion.Find out more
Our unique way of working puts the power in the hands of our clients. We believe in encouraging our clients to grow through supported inhousing so they can take full control of their own marketing success.Find out more