Never make forecasts, especially about the future. So goes the saying. However, The Drum got industry experts together to be good sports who gamely ignored this advice and cast their gaze into the future to look at what the new decade and beyond has to offer for our industry.
The Drum Predictions breakfast event at Sea Containers, on 21 January, included insightful panels that looked at everything from consumer of the future to businesses and brands of the future.
From in-housing to cookie data to digital metrics and the need for cross media-management, the future gazing from the experts seemed to conclude on a more ethical way of thinking with consumer at the heart of it all.
Watch the video to see the top trends in 2020 and beyond.
The speakers include Maria Koutsoudakis, Vodafone UK brand and marketing director; Andy Chandler, Adjust VP for UK and Ireland; Ed Preedy, chief revenue office at Cavai; Tanzil Bukhari, managing director for EMEA at DoubleVerify; Courtney Wylie, VP of product & marketing, Mention Me; John Readman, CEO and founder, Modo25; Andrew Challier, chief client officer, Ebiquity; Hero Brown, founder of Muddy Stilettos; Darren Savage, chief strategy officer at Tribal; Misha Sokolov, co-founder of MNFST; Stéphanie Genin, global VP of enterprise marketing at Hootsuite; John Young, executive creative director and co-founder, M-is; Francesco Petruzzelli, chief technology officer at Bidstack; Dan Lowden, chief strategy officer at Whiteops; and Michael Frolich, Ogilvy UK CEO.