The Drum Awards Festival - Extended Deadline

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January 27, 2020 | 2 min read

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Never make forecasts, especially about the future. So goes the saying. However, The Drum got industry experts together to be good sports who gamely ignored this advice and cast their gaze into the future to look at what the new decade and beyond has to offer for our industry.

hand holding crystal ball

Speakers from predictions 2020

The Drum Predictions breakfast event at Sea Containers, on 21 January, included insightful panels that looked at everything from consumer of the future to businesses and brands of the future.

From in-housing to cookie data to digital metrics and the need for cross media-management, the future gazing from the experts seemed to conclude on a more ethical way of thinking with consumer at the heart of it all.

Watch the video to see the top trends in 2020 and beyond.

The speakers include Maria Koutsoudakis, Vodafone UK brand and marketing director; Andy Chandler, Adjust VP for UK and Ireland; Ed Preedy, chief revenue office at Cavai; Tanzil Bukhari, managing director for EMEA at DoubleVerify; Courtney Wylie, VP of product & marketing, Mention Me; John Readman, CEO and founder, Modo25; Andrew Challier, chief client officer, Ebiquity; Hero Brown, founder of Muddy Stilettos; Darren Savage, chief strategy officer at Tribal; Misha Sokolov, co-founder of MNFST; St├ęphanie Genin, global VP of enterprise marketing at Hootsuite; John Young, executive creative director and co-founder, M-is; Francesco Petruzzelli, chief technology officer at Bidstack; Dan Lowden, chief strategy officer at Whiteops; and Michael Frolich, Ogilvy UK CEO.

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Mention Me

Mention Me's referral marketing platform fuels growth for 450+ leading retailers & brands worldwide.

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Muddy Stilettos

The inside line on the quirky, cool and unmissable in the countryside. From things to do, eating out and kids, to fashion, beauty and culture.

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Adjust is the industry leader in mobile measurement, fraud prevention and cybersecurity. Born at the heart of the mobile economy, the globally operating company...

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Cavai is inventing the future of advertising with text and voice controlled chatbots that can be delivered on millions of websites,mobile apps, social media and...

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DoubleVerify authenticates the quality of digital media for the world's largest brands ensuring viewable, fraud-free, brand-safe ads.

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Hootsuite is the most widely used platform for managing social media, loved by over 18 million customers in more than 175 countries. Founded in 2008, Hootsuite has...

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Tribal Worldwide London

We combine creativity and technology to make work that moves people and builds businesses.

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Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within...

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White Ops

White Ops is a cybersecurity company that protects digital advertisers and web app owners from ad fraud and other forms of automated threats.

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Ebiquity is a leading independent marketing and media consultancy, focused on helping brands make better informed marketing investment decisions. We work with 80...

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At M we develop and deliver persuasive Experiential, Digital and Communication solutions from concept to completion.

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Our unique way of working puts the power in the hands of our clients. We believe in encouraging our clients to grow through supported inhousing so they can take...

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MNFST is a digital profile company. We are on a mission to inspire creativity and democratize influencer market in the same way Airbnb and Uber democratized property...

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