Adidas has kicked off its latest campaign, ‘Change Is a Team Sport’ with a film that honours the brand’s ever-popular Superstar shoe and its legacy at the forefront of culture, directed by and starring Jonah Hill.
Since its inception, Adidas’ Superstar shoe has graced the feet of sporting legends and cultural icons alike. In the spot, Adidas celebrates 50 years of the sneaker by inducting a new class of representatives to the Superstar team.
The film, which debuted at the Grammy awards, follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change. Meeting an array of different creators along the way, all decked out in black tracksuits and Superstars, Soto’s trip through the facility underscores the fact that it’s teamwork that drives meaningful change.
The film also stars pop and sport culture mainstays such as: Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill.
The release follows a cryptic Instagram post by Hill last week that announced his partnership with the brand.
Speaking on the process behind directing the film, Hill explained his desire to shine a light on the full landscape of creative expression.
“There's no knowledge without the older generation who did it first. And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity," he said.
Torben Schumacher, general manager Adidas Originals and Style Global Brand added: “Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change.
“Much like the way the Adidas Superstar has been the shoe for game-changing creators and teams for 50 years and counting, we've looked to our Adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”
Vote for the spot by clicking on the Creative Works box below.