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Law firm refreshes brand identity with newly-launched website to celebrate centenary anniversary

By Olivia Atkins | Branded Content Writer

Dragon Rouge

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January 24, 2020 | 2 min read

Irish law firm, Arthur Cox, has revived its brand identity, strengthening its reputation for innovation.

The company has also updated its website to mark its 100 year history.

The law firm partnered with independent global branding and innovation consultancy Dragon Rouge to create the new brand positioning.

Through an in-depth consultation and partnership, Dragon Rouge has helped Arthur Cox to create an open, progressive and inclusive workplace. This new identity has been promoted alongside the company's traditional corporate legal services and expertise in emerging areas such as FinTech, Technology and Data Protection.

The new identity remembers Arthur Cox’s history while incorporating contemporary elements to ensure it is memorable. The logotype was refined and the photography used - shot by Lee Mawdsley and Cliona O’Flaherty - reflects the firm's culture at its headquarters in Dublin.

Becky King, creative director at Dragon Rouge, says: “It was a great opportunity working with Arthur Cox to evolve its identity to reflect its progressive outlook and quiet confidence. We really wanted to create an identity that celebrates the diverse, friendly culture at Arthur Cox whilst being agile, timeless and set it apart from those in the sector.”

The new brand identity mixes classic creativity with a forward-thinking attitude, entrepreneurial spirit and inclusive environment - to correspond with the firm's values.

Rachel Hussey, partner at Arthur Cox, says: “The new identity represents the firm's global mindset and forward-thinking outlook, whilst building on our domestic roots and rich heritage. In our centenary year, we celebrate our past achievements and we look forward to the future. Our new identity will keep the Arthur Cox brand moving forward into the future.”

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Dragon Rouge

We are a global design and innovation business. We put talent and ideas at the centre of our activity to deliver powerful brand performance. We design strategies, initiate the creation of new products and services, create identities and communications – and engage people in making their companies great.

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