JPMorgan Chase finds new CMO in its co-brand cards department

Leslie Gillin promoted to CMO of JPMorgan Chase

JPMorgan Chase has promoted Leslie Gillin, president of co-brand credit cards, to chief marketing officer – a role previously filled by the recently-promoted Kristin Lemkau.

Gillin is somewhat of a veteran in the financial marketing space.

She previously held the chief marketing officer title at Citi’s consumer business from 2014 until 2016 after working in various direct and CRM positions at Bank of America and MBNA Europe.

She has headed up co-brand cards at JPMorgan Chase since February 2017. In a statement, the company said she has led the co-brand credit card business to become the largest co-brand portfolio in the world.

“Under Leslie’s leadership, our co-brand card portfolio has enjoyed phenomenal success, with double-digit growth in revenue, outstandings and new cardmembers,” said Gordon Smith, co-president and chief operating officer for JPMorgan Chase.

“I’m confident that her knowledge, energy and creativity will now serve the whole firm and all our customers very well.”

Gillin’s predecessor, Kristin Lemkau, was named chief executive of the company’s new US wealth management division last December. She had held the chief marketing officer job since 2014 and was named the Ad Club of New York’s marketer of the year for 2019, praised for her ability to drive business results.

“I couldn’t be more thrilled that Leslie is our CMO,” Lemkau said. “She’s an amazing marketing talent and all around great human. She has deep P&L and marketing experience, and is a highly respected people leader for the team.

“I’m excited to keep working with her in my new job to help grow the wealth management business. I know she will crush this job.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.