Mixed fortunes for marketers as employment drops while wages rise

Mixed fortunes for marketers as employment drops while wages rise

Marketers have benefited from an average 4% raise in salary over the dying days of 2019, according to the latest jobs report compiled by CV-Library.

While the recruitment specialist found those in the field were generally feeling richer, those still looking to get their careers off the ground felt things looked far less rosy with the total number of jobs on offer falling by 2.4% just as the volume of applications jumped 10.4%.

Lee Biggins, CEO and founder of CV-Library said: “The final few months of 2019 saw a great deal of political uncertainty; between the original Brexit deadline and the December general election, so it’s unusual that the marketing industry experienced an increase in pay. Especially when many businesses were forced to tighten their belts and prepare for the worst.

“Indeed, the fact that there were less jobs on offer during this period suggests that companies across the industry are still nervous to expand their workforce in the current climate; particularly now that we’re just days away from the next Brexit deadline.”

The report was informed by data compiled throughout the fourth quarter which showed marketing to be a rare bright spot among the professions, with average salaries actually dropping by 7.8% overall year-on-year.

Marketing was found to be the ninth sector on a list of 10 that saw a decline in jobs, with sales at the top with a fall of 11%, followed by automotive which declined by 7.5% at number two.

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