David Balfour has been appointed vice chairman at Tribe Global, where he has been brought on to spearhead the network’s initiatives across 2020.
In his new role, Balfour will primarily manage the ever-growing Tribe Global partnerships, liaising with teams across the globe to support the network’s growth strategy and diversity ambitions across both existing and emerging markets.
Of this, he says: "Dubai's Expo 2020 offers us the perfect opportunity to bring together all our member agencies and business partners for our annual Tribe Global meeting and TribeOPEN event. This provides us with a great platform for disruptive and innovative thinking, paving the way for an exciting future for our network”.
Balfour has over 20 years of creative experience, with a track record of success across brand strategy, experiential marketing and content creation. Having started Lightblue, his own agency in Dubai 12 years ago, he has led it through exponential cross-industry growth, namely; sport and entertainment, beauty and luxury, automotive and financial services.
Prior to this role, Balfour was a pivotal member of Tribe Global for the past five years.
Tribe Global managing director, Ian Wright, says: “David has been a great addition to the board, bringing fresh thinking and new insights to our discussions. David also runs the fantastically successful Lightblue, that is creating some of the most talked about experiential marketing in the world.”
The appointment comes shortly following the announcement of Lightblue’s first international office in the city of Los Angeles, California USA.