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Isobar poaches former Publicis Sapient employee to boost commerce strategy

By Olivia Atkins, Branded Content Writer

January 22, 2020 | 3 min read

Isobar New York has hired Jon Reily as SVP and global head of commerce strategy, effective immediately.

Jon Reily joins Isobar NY as SVP and global head of commerce strategy.

Jon Reily joins Isobar NY as SVP and global head of commerce strategy.

Reily will be responsible for leading strategy on global and cross border commerce programs, one of the most important items on the experience transformation agenda for clients across Isobar’s 85 locations in 45 markets globally.

He will report into Vikalp Tandon and become a core member in Isobar’s global strategic solutions team.

Vikalp Tandon, Isobar's global CTO, says: “At Isobar, we build cohesive, end-to-end experiences, creating commerce experiences that have the power to define brands. Jon is a career Technology and Marketing Executive whose breadth and depth of industry and agency experience will help inform and drive the strategic value of commerce experiences. He will help to facilitate growth and customer success for our clients’ business across the world.”

Prior to this appointment, Reily was a senior leader in Publicis’ global omni-channel commerce group and a practice leader for Publicis Sapient’s connected retail experience and artificial intelligence programs. He was also aligned with Publics Sapient’s Travel, Transportation, Logistics, Retail and CPG verticals, leading strategic global commerce engagements and delivering for the following clients: Target, Walmart, T-Mobile, Philipps 66, Mercedes, Ralph Lauren, and Mars Wrigley.

Before the Publicis post, Reily had also worked at Amazon as a head of user experience, design, and eCommerce, where he led ecommerce strategy, brand design, customer experience design and marketing for the Kindle division. Reily's combined experience of UX with Commerce makes him an asset for clients looking to leverage technical and commercial know-how to drive growth.

Reily is a world-wide public speaker and source for international news organizations covering both retail as well as global technology trends. As a frequent newspaper, TV and radio commentator, he has appeared on CNBC, BBC Radio 4, Yahoo Finance, CheddarTV, and been quoted in the Financial Times, The Evening Standard and The Independent, among other publications. He is well-known as a strategic futurist in next-generation commerce and a frequently sought-after voice in terms of "what's next" in commerce.

Reily says: "The next ten years in commerce and technology will define the first half of the 21st century. Brands and retailers who embrace these calls to action now will be the powerhouses of the 2020s and 2030s, and it's rare to see an organization like Isobar that is so well suited to drive that growth. I'm looking forward to helping Isobar clients drive toward that future, and create outstanding experiences for their customers today, and tomorrow."


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