The formal alliance will equip Accenture's digital innovation arm with unfettered access to Ideoclick’s knowledge and technology expertise to improve the profitability of its e-commerce sales.
Ideoclick is best known as the provider of a leading Amazon optimisation platform, a profitable position to be in with Amazon now accounting for 52.4% of US e-commerce retail sales and 13.7% of the equivalent global market which is expected to be worth $24.3tn by 2025.
Accenture Interactive meanwhile specialises in marketplace services support to clients to enhance business brand positioning, sales and customer experience.
Jeriad Zoghby, global lead for Digital Marketplace Services at Accenture Interactive said: “… marketplaces are reinventing retail as we know it. Manufacturers need to seize this opportunity to connect with customers through this channel via transformative solutions for performance-based brand experiences and improved conversions.”
Ideoclick CEO Justin Leigh added: “Consumer brands today are increasingly challenged with the need to remain highly agile in their marketing and selling models to convert customers at any point of the shopper journey. Our relationship with Accenture Interactive provides brands with the opportunity to obtain proactive solutions from product conception to customer connection.”
The alliance follows hot on the heels of Accenture Interactive’s acquisition of digital consultancy Bow & Arrow.