Taskmaster and Dad's Army among originals driving UKTV growth
UKTV has marked the close of 2019 by recounting the hitting power of its original content.
On-demand growth has seen UKTV Play become the broadcaster's fastest-growing brand year-on-year with growth of 43% while the network as a whole grew by 4% with original content proving to be the biggest growth driver – accounting for seven of its top 10 programmes.
Taskmaster, Dads Army and on-demand fuel a bumper year for UKTV
Together these complementary trends saw the networks share of commercial impacts rise 0.28% to 7.76% for the year.
Marcus Arthur, president of BBC Studios UK and Ireland and chief executive of UKTV said: “We are a significant investor in British creativity and committed to working with new and established on and off-screen talent and producers, which has been demonstrated by our strong slate and success in 2019. We’ve more than doubled our development budget in the last 12 months and worked with nine new production partners.
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“Our vibrant channel brands foster loyalty in an increasingly complex landscape and offer advertisers targeted reach and a safe environment for their ad campaigns.”
The strong viewing figures follow the acquisition of seven UKTV channels by BBC Studios last June.