Bloomberg Media is the latest publisher to acknowledge a growing hunger for strong green coverage across the globe. It is committing significant resources to climate change news, analysis, and solutions.
Bloomberg Green is a new website that rallies around a global, interactive climate data dashboard, a daily email newsletter, a podcast, and a magazine. The brand will be integrated across new TicToc successor QuickTake by Bloomberg, as well as Bloomberg Television, Bloomberg TV+, Bloomberg Radio, and Bloomberg Live events. It will also live across BloombergGreen.com and on the Bloomberg Terminal.
Bloomberg Green will center on the business, science, and technology of climate change, with an emphasis on delivery data-driven visuals and analysis.
Justin B Smith, chief executive officer of Bloomberg Media, said: "The climate change era is upon us and Bloomberg Green will be the first global business media brand wholly dedicated to this essential story.
He said the brand will, "like the climate story itself," span the entire globe.
John Micklethwait, Bloomberg editor-in-chief is position the brand to be the guide for investors, politicians, chief executives, scientists and "clever readers everywhere."
“Our hope is that it will bring clarity and data where there is currently fog and fear — just as Bloomberg has brought light to other once opaque subjects."
Aaron Rutkoff has been appointed as the editor of Bloomberg Green.
The data dashboard looks to set display live data points around tree loss, air pollution, carbon-free energy and more. These data sets will be integrated with a daily newletter which will also feature relevant news stories.