Volvo unveils poignant short film addressing sixth mass extinction
As part of its Defiant Pioneer's series on Sky Atlantic, Volvo has unveiled a short film that celebrates the work of Professor Carl Jones MBE - a leading conservation biologist.
Created by Grey London, 'The Birdman' film confronts the harm humans have inflicted on the planet. Renowned for saving five bird species, three reptiles, a fruit bat and several plants from extinction, Jones is the perfect protagonist to show that just one individual can make a profound difference.
Volvo unveils 'The Birdman' a short film celebrating the life of famous conservation biologist
The short film follows his life from Wales to Mauritius, detailing how he came to do the job he does.
The campaign is part of a wider campaign, done in partnership with Durrell Wildlife Conservation Trust. It will run across TV, video-on-demand and social in the UK.
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Discussing the launch of the short film, Georgina Williams, head of marketing, Volvo Car UK, said: “Volvo Cars has one of the most ambitious climate strategies of any carmaker, based on tangible, short-term actions. Our latest sponsorship campaign with Sky Atlantic is a powerful depiction of someone who has made it his life’s work to protect and conserve our natural environment. It has been a privilege to work with Professor Carl Jones MBE, and Durrell, whose work has inspired us in our mission.”
Adding to this, Andy Lockley, executive creative director at Grey London commented: “Volvo’s ‘Defiant Pioneers’ film series for Sky Atlantic has redefined channel sponsorship in the UK. Rather than a simple badging exercise, our powerful dramatisations of real-life events has allowed Volvo to engage Sky Atlantic’s audience in a more meaningful way. Each episode reflects Volvo’s brand values or beliefs. ‘The Birdman’ story highlights Volvo’s commitments to the environment and reducing the carbon footprint of its cars.”