As part of its Defiant Pioneer's series on Sky Atlantic, Volvo has unveiled a short film that celebrates the work of Professor Carl Jones MBE - a leading conservation biologist.
Created by Grey London, 'The Birdman' film confronts the harm humans have inflicted on the planet. Renowned for saving five bird species, three reptiles, a fruit bat and several plants from extinction, Jones is the perfect protagonist to show that just one individual can make a profound difference.
The short film follows his life from Wales to Mauritius, detailing how he came to do the job he does.
The campaign is part of a wider campaign, done in partnership with Durrell Wildlife Conservation Trust. It will run across TV, video-on-demand and social in the UK.
Discussing the launch of the short film, Georgina Williams, head of marketing, Volvo Car UK, said: “Volvo Cars has one of the most ambitious climate strategies of any carmaker, based on tangible, short-term actions. Our latest sponsorship campaign with Sky Atlantic is a powerful depiction of someone who has made it his life’s work to protect and conserve our natural environment. It has been a privilege to work with Professor Carl Jones MBE, and Durrell, whose work has inspired us in our mission.”
Adding to this, Andy Lockley, executive creative director at Grey London commented: “Volvo’s ‘Defiant Pioneers’ film series for Sky Atlantic has redefined channel sponsorship in the UK. Rather than a simple badging exercise, our powerful dramatisations of real-life events has allowed Volvo to engage Sky Atlantic’s audience in a more meaningful way. Each episode reflects Volvo’s brand values or beliefs. ‘The Birdman’ story highlights Volvo’s commitments to the environment and reducing the carbon footprint of its cars.”