Sky and Netflix have agreed terms for a multi-year extension again uniting the streaming service with the Comcast owned pay-TV operator.
Up to this point, Sky Q owners have been able to access selected titles via a dedicated Netflix app. Going forward consumers will also be given the option of signing up for Netflix’s basic subscription plan for £5.99 per month, all coming off the same bill.
Sky has been busy negotiating a raft of content pairings with the BBC, Channel 4, Channel 5 and Warner Media as it sets aside longstanding rivalries to develop its flagship Sky Q service as an all-in-one platform.
Stephen van Rooyen, chief executive of Sky UK and Ireland, said: “This is a great start to what is set to be another strong year for Sky. Our customers love Netflix content and our partnership continues to go from strength to strength, we plan to launch new channels and genres, start building our new studio, Sky Studios Elstree, and we’ll have great new and returning Sky originals too. This year our customers will have access to even more great content – all in one place.”
In addition to sourcing third-party content Sky is also investing heavily in its own exclusives led by plans for Sky Studios – a 14 stage film and TV studio at Elstree.
Adopting a different stance Disney has opted to go head-to head with Netflix and Amazon with Disney + in a bid to dethrone the streaming market leaders.