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Business on the Move Marketing

Business on the move including Itsu, Groupon, Maoam, Johnnie Walker and ITV


By Imogen Watson, Senior reporter

January 16, 2020 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Itsu, Groupon, Maoam, Johnnie Walker and ITV.

Americas wins

Groupon has named TBWA\Chiat\Day New York as its creative agency of record.

Bush Brothers & Company has appointed Carmichael Lynch as its strategic lead agency, leading strategy and creative development for its full brand portfolio.

EMEA wins

Rooster PR has won the public relations brief for Irish Ferries following a competitive pitch process.

Fruity chew brand Maoam has appointed Intermarketing as the lead agency for its 2020 below the line campaign.

Itsu has awarded its PR account to Spider, with the agency tasked with handling consumer, corporate and trade PR for the food chain.

This week's acquisitions

  • Dun & Bradstreet has acquired Orb Intelligence.

Apac wins

W Singapore has won the Johnnie Walker PR account of the region.

VMLY&R Auckland has been awarded the creative account of Villa Maria Estate. It has been tasked with creating a global communication platform to increase awareness.


The Department for International Trade is on the hunt for a creative agency. Its incumbent, M&C Saatchi, is repitching for the business.

ITV has put its media account up for review. Goodstuff Communications has held the account since 2016.


Shop Direct has aligned itself more closely with its flagship retail platform,, after undergoing a full rebrand to The Very Group.

Hatchet Agency has rebranded as MakerStreet.

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