As we enter the year of the Rat on January 25, The Drum's Creative Works pulls together Asia's offerings of Chinese Lunar New Year (CNY) ads.
Brands like Carlsberg, Petronas, Singtel, JD.com, Adidas, Nike, Apple, DBS, AIA and EcoWorld have revealed their Spring Festival ads across countries such as Thailand, Malaysia, Singapore, Indonesia, perpetuating the need for family, togetherness and traditions.
Make sure to vote for your favourite campaign below by clicking on the stars. Check back here often to see all the latest campaigns and check out The Drum's ongoing CNY coverage here.
Nike: Nike’s first Chinese New Year by Wieden+KennedyAdded 15 January 2020
Tenaga Nasional: Reality Not Virtual by Reprise MediaAdded 20 January 2020
DBS: DBS Chinese New Year 2020 by The Secret Little AgencyAdded 22 January 2020
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