Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Adidas, Singtel, JD.com: Chinese New Year 2020 campaign coverage

Singtel, JD.com, Adidas: Chinese New Year 2020 campaign coverage

As we enter the year of the Rat on January 25, The Drum's Creative Works pulls together Asia's offerings of Chinese Lunar New Year (CNY) ads.

Brands like Carlsberg, Petronas, Singtel, JD.com, Adidas, Nike, Apple, DBS, AIA and EcoWorld have revealed their Spring Festival ads across countries such as Thailand, Malaysia, Singapore, Indonesia, perpetuating the need for family, togetherness and traditions.

Make sure to vote for your favourite campaign below by clicking on the stars. Check back here often to see all the latest campaigns and check out The Drum's ongoing CNY coverage here.

Adidas: Adidas 2020 CNY

Added 06 January 2020
Overall Rating
5/5 Vote

Jd.com: Fobridden City CNY

Added 02 January 2020
Overall Rating
4/5 Vote
Overall Rating
4/5 Vote
Overall Rating
5/5 Vote
Overall Rating
5/5 Vote
Overall Rating
5/5 Vote
Overall Rating
4/5 Vote
Overall Rating
5/5 Vote

Air Asia: The boy and the lion

Added 20 January 2020
Overall Rating
0/5 Vote
Overall Rating
5/5 Vote
Overall Rating
0/5 Vote

Airbnb: Fu

Added 21 January 2020
Overall Rating
5/5 Vote
Overall Rating
0/5 Vote
Overall Rating
5/5 Vote

For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.