Adidas, Singtel, JD.com: Chinese New Year 2020 campaign coverage

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By Dani Gibson | Senior Writer

January 16, 2020 | 2 min read

As we enter the year of the Rat on January 25, The Drum's Creative Works pulls together Asia's offerings of Chinese Lunar New Year (CNY) ads.

Brands like Carlsberg, Petronas, Singtel, JD.com, Adidas, Nike, Apple, DBS, AIA and EcoWorld have revealed their Spring Festival ads across countries such as Thailand, Malaysia, Singapore, Indonesia, perpetuating the need for family, togetherness and traditions.

Make sure to vote for your favourite campaign below by clicking on the stars. Check back here often to see all the latest campaigns and check out The Drum's ongoing CNY coverage here.

Adidas: Adidas 2020 CNY

By Adidas

Overall Rating 5/5

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Jd.com: Fobridden City CNY

By Jd.com

Overall Rating 4/5

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Singtel: His Grandfather’s Road

By Singtel

Overall Rating 4/5

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RHB Bank: Heart Baker by FCB

By RHB Bank

Overall Rating 5/5

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Carlsberg: Going Up by Grey & Sweetshop

By Carlsberg

Overall Rating 5/5

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Apple: Daughter by TBWA\Media Arts Lab

By Apple

Overall Rating 5/5

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Nike: Nike’s first Chinese New Year by Wieden+Kennedy

By Nike

Overall Rating 4/5

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Tenaga Nasional: Reality Not Virtual by Reprise Media

By Tenaga Nasional

Overall Rating 5/5

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Air Asia: The boy and the lion

By Air Asia

Overall Rating 0/5

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Petronas: Bao Bei by IPG Mediabrands

By Petronas

Overall Rating 5/5

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#MindTheGenGap by VaynerMedia

Overall Rating 0/5

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Airbnb: Fu

By Airbnb

Overall Rating 5/5

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AIA Worldwide: Ong by IPG Mediabrands

By AIA Worldwide

Overall Rating 0/5

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DBS: DBS Chinese New Year 2020 by The Secret Little Agency

By DBS

Overall Rating 5/5

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For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.

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