The Drum Awards Festival - Official Deadline

-d -h -min -sec

Creative Wunderman Thompson

Transport for NSW encourages people to stop looking at their phones in safety campaign


By Shawn Lim, Reporter, Asia Pacific

January 14, 2020 | 1 min read

Transport for NSW has created a safety campaign to highlight the safety implications that come with the new light rail system it launched in 2019.

The campaign, called ‘Heads Up, play it safe around light rail’ and created by Wunderman Thompson, showcases the community life around the light rail and features a local Sydney street cast sharing their knowledge of how to stay safe and enjoy the neighbourhood they love.

“The campaign is integral to changing the behaviour of the Sydney community as the light rail launched,” said Rita Harding, Transport for NSW’s executive director of marketing and campaigns.

“Too many of us walk around with our heads buried in our phones. As the light rail launches in the busy Sydney CBD, we need to change this behaviour and prompt Sydney to keep their heads up and stay safe.”

Heads up by Wunderman Thompson

Overall Rating 5/5

Vote now
Creative Wunderman Thompson

Content created with:

Wunderman Thompson

Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the...

Find out more

More from Creative

View all


Industry insights

View all
Add your own content +