Maoam appoints Intermarketing as lead agency for 2020 campaign

Intermarketing will be behind Maoam's upcoming campaign out later this year.

Fruity chew brand, Maoam, has appointed global agency Intermarketing as the lead agency for its 2020 below the line campaign.

As a sister brand to Haribo, Maoam has historically concentrated more on TV advertising since its 'Full-On Till It’s Gone' campaign, but with Intermarketing’s help, it plans on expanding its reach to build brand awareness and salience.

Dominica Rennard, marketing manager at Maoam, says: “This year marks a really exciting time for Maoam as we strengthen our below the line plan with the appointment of Intermarketing.

“Not only do they have an impressive track record of delivering outstanding campaigns, they also demonstrated a great understanding of our audience, making them the perfect agency to collaborate with.

“We are thrilled with this new partnership and look forward to revealing our plans for our popular treats during 2020.”

Intermarketing's other clients include Adidas, Hisense, Arla Foods and Kind snacks; the integrated agency houses a variety of marketing skillsets.

“We are delighted to be working with Maoam and are looking forward to collaborating on a campaign in 2020 which will showcase our expertise in integrated creative and media planning and bring the brand to consumers with an exciting new strategy,” says the agency's director of channel strategy, Alexandra Uprichard.

The new marketing campaign will launch later this year and involve an array of online and offline marketing activity.

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