The Drum Awards Festival - Official Deadline

-d -h -min -sec

Sponsorship Marketing

British Airways to fly the flag for Team GB and Paralympics GB at Tokyo 2020

Author

By John Glenday, Reporter

January 14, 2020 | 2 min read

British Airways has been named as the official airline partner for Team GB and Paralympics GB ahead of the Tokyo 2020 Olympic and Paralympic Games this summer.

British Airways

British Airways to fly the flag for Team GB and Paralympics GB for Tokyo 2020

The national flag carrier will jet athletes and their support staff half-way around the world for the tournament, extending a relationship with the sport that was first established during the 2008 Beijing Games.

Carolina Martinoli, British Airways’ director of brand and customer experience, commented: “We’re so proud to be the official airline of Team GB and ParalympicsGB for the fourth consecutive Games. The Olympic and Paralympics Games always instil a sense of national pride and it’s an honour to fly the best of British talent in sport and be part of their journey – from start to finish.”

Nick Webborn, chair of the British Paralympic Association, added: “We are delighted to be flying to and from the Tokyo 2020 Paralympic Games with British Airways and believe that, once again, the ParalympicsGB team couldn’t be in better hands.”

The partnership follows an agreement by Toyota and BP to sponsor Channel 4’s Tokyo 2020 Paralympic coverage.

Sponsorship Marketing

Content created with:

British Airways

British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. 

Find out more

More from Sponsorship

View all

Trending

Industry insights

View all
Add your own content +