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Audiences cool on Love Island's winter series

Audiences cool on Love Island for winter launch

ITV’s seemingly unstoppable Love Island format has shown the first signs of faltering after the premiere of its first winter edition drew 800,000 fewer viewers than the last summer equivalent.

A total of 2.5m people tuned in to watch the singletons settle into the show's new South African villa - well off the 3.3m who tuned in live for the start of the previous season which began last June in Mallorca.

Love Island has proven to be the gift that keeps on giving for the broadcaster, with runaway ratings convincing Just Eat to sponsor the show this year in the form of ad break idents.

As well as shifting seasons the new show also has a new host in the form of Laura Whitmore, who replaces show regular Caroline Flack after she was charged with assault.

Love Island's popularity was credited with helping ITV's online player, the ITV Hub, grow viewing hours by 13% in 2019.

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