The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Marketing

Irish Ferries appoints Rooster to navigate PR activity

By The Drum Network | Staff Writer

January 13, 2020 | 3 min read

Rooster PR has won the public relations brief for the Irish ferry company, Irish Ferries, following a competitive pitch process.

Rooster’s communications activity for Irish Ferries will focus on building media and consumer awareness of Irish Ferries’ brand, heritage, services and USPs.

Positioning Irish Ferries as the transportation method of choice for British holidaymakers and visitors to Ireland, Rooster has been appointed to help increase awareness and grow sales in what is to be a transformational year for Irish Ferries in 2020.

Rooster will secure brand share of voice in mainstream media while also further boosting Irish Ferries’ already solid relationships with travel and tourism media through media relations, press trips and innovative thought leadership.

Daragh O’Reilly, Irish Ferries’ consumer marketing and sales manager, said: “We were impressed with Rooster’s experience and knowledge of the ferry industry as well as their comprehensive media relations and press office service - making them the ideal team for us to partner with. We’re excited to kick-start 2020 with a fresh UK media and communications strategy and look forward to seeing the positive results that Rooster generates.”

Rooster’s managing director, James Brooke, said: “Rooster’s vast experience with both ferry operators and cruise lines means that we have a well-rounded understanding of Irish Ferries’ brief and business objectives, so we are delighted to be working with them.

“As consumers look for more sustainable ways to travel, travelling by ferry is increasingly on people’s radar. Rooster’s new sustainability practice will tap into these consumer trends and demands, to best position Irish Ferries and its modern fleet among the more sustainable modes of transportation.

“We are confident that our coordinated strategic approach and work ethic will ensure we achieve great results for Irish Ferries."

Irish Ferries is the market leading ferry operator serving routes between Britain (Holyhead to Dublin, and Pembroke to Rosslare) and Ireland. Offering a choice of up to 10 sailings a day, Irish Ferries operates a fleet of modern cruise and fast ferries, including the famous Ulysses, the recently purchased Dublin Swift and the most recent newly built award-winning W.B. Yeats.

Irish Ferries is also a leading tour operator to Ireland and offers a range of inclusive package holidays to the Emerald Isle.

Find out more about Irish Ferries at irishferries.com, and more about Rooster PR at rooster.co.uk.

Marketing

Content created with:

Rooster PR

Rooster PR is an award-winning independent PR & digital communications agency based in central London.

We connect brands and businesses with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage.

Recent awards include:

- 2020 PR Moment Awards: Shortlisted for 'Community Engagement Campaign of the Year'

- 2020 Travel Marketing Awards: Runner Up for 'Social Media Campaign'

- 2019 International Travel & Tourism Awards: Finalist for 'National Tourism Board Campaign' & 'Best in Adventure Campaign'

- 2019 TTG Awards: Finalist for 'PR & Representation Company of the Year'

- 2019 Sabre Awards EMEA: Finalist for 'Travel & Tourism' campaign for Cyprus (Say Hallou-mi)

- 2019 PRmoment Awards: Finalist for ‘Boutique Agency of the Year’ & ‘Culture, Media, Sport and Travel Marketing Communications Campaign of the Year’ for Cyprus (Say Hallou-mi)

- 2019 Travel Marketing Awards: Winner & 2nd Place for 'PR Stunt/Experiential Event' for Ras Al Khaimah (Creating the Closest Thing to Flying) and Cyprus (Say Hallou-mi), Runner Up for 'PR Strategic' campaign for WOW air and 2nd Place for 'Best PR Agency'

- 2018 Travel Marketing Awards: 2nd Place for 'Best PR Agency' and Runner Up for 'PR Tactical' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2018, 2017 & 2014 RAR Awards: Finalist for 'Best PR Agency, 1-40 Staff'

- 2017 CIPR Pride Awards: Silver, Consumer Relations Campaign for our 'Promoting the Freedom of Ferry Travel' campaign for DFDS

- 2017 Drum Network Awards: Finalist for 'Leisure & Tourism Campaign/Strategy of the Year' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2016 & 2015 RAR Awards: Winner, ‘Best PR Agency, 1-40 Staff'

- 2015 Drum Network Awards: Finalist for ‘PR Consultancy of the Year’

Our services include:

Brand PR: We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

Digital Communications: For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

Global Reach: We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

Rooster. We are pr.®

Find out more

More from Marketing

View all

Trending

Industry insights

View all
Add your own content +