Rooster’s communications activity for Irish Ferries will focus on building media and consumer awareness of Irish Ferries’ brand, heritage, services and USPs.
Positioning Irish Ferries as the transportation method of choice for British holidaymakers and visitors to Ireland, Rooster has been appointed to help increase awareness and grow sales in what is to be a transformational year for Irish Ferries in 2020.
Rooster will secure brand share of voice in mainstream media while also further boosting Irish Ferries’ already solid relationships with travel and tourism media through media relations, press trips and innovative thought leadership.
Daragh O’Reilly, Irish Ferries’ consumer marketing and sales manager, said: “We were impressed with Rooster’s experience and knowledge of the ferry industry as well as their comprehensive media relations and press office service - making them the ideal team for us to partner with. We’re excited to kick-start 2020 with a fresh UK media and communications strategy and look forward to seeing the positive results that Rooster generates.”
Rooster’s managing director, James Brooke, said: “Rooster’s vast experience with both ferry operators and cruise lines means that we have a well-rounded understanding of Irish Ferries’ brief and business objectives, so we are delighted to be working with them.
“As consumers look for more sustainable ways to travel, travelling by ferry is increasingly on people’s radar. Rooster’s new sustainability practice will tap into these consumer trends and demands, to best position Irish Ferries and its modern fleet among the more sustainable modes of transportation.
“We are confident that our coordinated strategic approach and work ethic will ensure we achieve great results for Irish Ferries."
Irish Ferries is the market leading ferry operator serving routes between Britain (Holyhead to Dublin, and Pembroke to Rosslare) and Ireland. Offering a choice of up to 10 sailings a day, Irish Ferries operates a fleet of modern cruise and fast ferries, including the famous Ulysses, the recently purchased Dublin Swift and the most recent newly built award-winning W.B. Yeats.
Irish Ferries is also a leading tour operator to Ireland and offers a range of inclusive package holidays to the Emerald Isle.