Modern Marketing

Good-Loop secures $1.6m seed funding to drive social good mission

By John Glenday | Reporter

The Brandtech Group

|

ethics article

January 13, 2020 | 3 min read

Ethical video platform Good-Loop has secured buy-in to the tune of $1.6m, with significant investment from You & Mr Jones, a brand tech group founded by former Havas chief executive David Jones.

The seven-figure investment underscores growing social responsibility in the commercial sphere with 180 US firms agreeing to emphasise social good as much as financial performance following an announcement at The Business Roundtable.

The capital will finance the expansion of Good-Loop’s commercial team in the US and Europe.

Good Loop

GoodLoop secures $1.6m seed funding from You & Mr Jones

Amy Williams, co-founder and chief executive of Good-Loop commented: “This round of funding will help Good-Loop to further our mission of connecting people, brands and good causes around the world. Bringing You and Mr Jones and our other investors into the business at this stage will add a huge amount of value above and beyond cash as we prepare to scale up our operations.

“With industry luminaries like David Jones supporting us, we’ll be well-positioned to deliver innovative marketing technology, industry-leading social insight and truly impactful brand purpose.”

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Good-Loop has raised over half a million pounds for charities by helping firms such as Co-op, Unilever and Nestle to tap into programmatic technology to make good on their brand purpose commitments.

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