BBC Studios has turned to Nicki Sheard to guide its global marketing strategy as chief commercial officer.
Veteran marketer Sheard is no stranger to the broadcaster having previously served as head of marketing for BBC News and VP marketing at Candy Crush maker King, before accepting the top marketing role at Charlotte Tilbury Beauty.
But returning to the BBC, Sheard has been tasked with commercialization of top BBC brands and programming such as Doctor Who, Top gear and BBC Earth.
She commented: “I’m thrilled to join BBC Studios as it continues to create and commercialise world-famous programmes across almost every genre. I can see the many opportunities for our programme-makers, branded services and brands both in the UK and beyond, and I am excited by the chance to play a part in its next stage of growth. I have always loved the BBC’s brands, content and purpose, and look forward to working with colleagues old and new as CMO of BBC Studios.”
Tim Davie, chief executive at BBC Studios, added: “Nicki is a supreme talent, who has proven herself many times over as a positive force for growth and transformation. She brings fantastic strategic capability, proven marketing credentials and a deep understanding and love of our programmes and brands to BBC Studios. Nicki will play a critical role taking our bold British creativity to new customers, audiences and opportunities the world over.”
Sheard will assume the role from March.