Creativity

Ads We Like: Reebok animates Conor McGregor in a wild spot for its Zig Kinetica shoe launch

By Kyle O'Brien | Creative Works Editor

Reebok

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Creative Works article

January 13, 2020 | 3 min read

Shoemaker Reebok is taking fighter Conor McGregor into the animated ring in a vivid spot to launch its Zig Kinetica shoe.

The legendary mixed martial artist is seen wandering into his son’s bedroom, looking to clean up all the toys. When he jumps over a toy train track, the transformative power of the shoe morphs McGregor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys, like an attacking clay monster and a toothbrush-wielding evil clown.

The launch of ‘Zigurine’, by Deutsch, marks the next phase in Reebok’s ‘Sport the Unexpected’ campaign, celebrating risk takers and features a shoe that is designed to channel and return energy with every stride.

Conor McGregor

Conor McGregor 'Zigurine'

“It’s a dream brief to let your imagination take over and push the boundaries of reality for a product like Reebok’s Zig Kinetica,” said Dan Kelleher, chief creative officer, Deutsch NY. “Having the ultimate mixed martial artist take on a room of evil toys illustrates the energy and force of Zig Kinetica, and Reebok’s invitation into the unexpected.”

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“We’re excited to bring our biggest launch of 2020 forward, with the help of Conor, during his exciting return to the UFC,” said said Matt Blonder, vice-president, marketing and digital brand commerce at Reebok.

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Reebok: Zigurine by Deutsch New York

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Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.

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