Cannes-Do Festival Banner
Advertising

Football agents: Nissan casts Man City stars in silly espionage movie

By John McCarthy | Media editor

Dark Horses

|

Creative Works article

January 10, 2020 | 3 min read

Bond-mania looks to have taken hold of the country with even top players at Manchester City going undercover, in a new spy film from Nissan.

Sports creative agency Dark Horses created the silly flick named 'A Little Bit Quick', featuring top players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan let loose on set.

Nissan casts Man City stars in fake spy film

The two and a half minute spot shows how the film, shot like a vaudevillian spy flick play in front of a green screen that gets creatively used to up the action. It appears the team had an afternoon on the set and improvised a movie, featuring chase scenes in the Nissan Duke.

Steve Howell, creative partner at Dark Horses, said: “Kevin, Kyle and Illy were fantastic to work with and really threw themselves into the concept and the production with classic City energy and intensity. The boys done good, to borrow a classic football phrase.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

A teaser appeared on 2 January with the full film going live across social media on the 9 of January. The campaign will run online, predominantly through social channels, for two to three weeks.

Vote for the campaign below in The Drum's Creative Works.

Nissan: A Little Bit Quick by Dark Horses

By Nissan

Overall Rating 5/5

Vote now
Advertising

Content created with:

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +