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Young’s Seafood releases Masters of Fish campaign

By Olivia Atkins, Branded Content Writer

January 9, 2020 | 2 min read

Quiet Storm is behind a new multi-million-pound advertising campaign for Young’s Seafood, the UK's largest seafood specialist.

With over 200 years of expertise and aiming to inspire people to cook and enjoy fish more often, Young's campaign combines creativity with information to help individuals make more tasty meals.

The advertising campaign launched on Monday 6th January, during ITV's Coronation Street, marking the brand’s longest running ad which is expected to reach around 33 million shoppers between January and May.

In the spot, four ‘Masters of Fish’ demonstrate how Young’s has helped them become experts in the kitchen and tackle a variety of meal occasions - from midweek family dinners, date nights and post workout pick-me-ups.

The multi-channel television advertising campaign will then run across other broadcasters, like Sky, Channel 4 and Channel 5. The campaign will also be rolled out on highly targeted video and paid digital as well as through integrated PR and social media.

Yvonne Adam, managing director at Young’s Frozen Business, said: “We’ve been perfecting fish for more than 200 years and we’re hugely excited about bringing our unique experience to life through our Masters of Fish campaign.

“As a brand, Young’s is passionate about giving consumers confidence to enjoy fish more often and our new campaign shows how easily our Chip Shop and Gastro ranges make it to master mealtimes.

“We believe our major investment in Masters of Fish will not only continue the positive momentum we are enjoying, but also position Young’s as the first-choice fish brand in the hearts and minds of the British public.’’


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