Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Spotify is making more audience data available to podcast advertisers

Spotify eyes growth in podcast advertising with new measurement offering

Spotify has introduced what it’s calling streaming ad insertion (SAI), a technology that will show both podcast advertisers and creators more information about their audiences.

SAI is meant to bring the granular campaign metrics available across digital to podcasts, giving advertisers more data and flexibility to change creative in real-time.

The tech will make available ad impressions, reach, frequency and anonymized audience insights, such as age, gender and device type.

Spotify is improving its measurement tools after spending last year building out its targeting capabilities. In 2019 the streaming service started letting advertisers target podcast listeners and buy against dayparts and listener interests.

SAI is currently available for Spotify original and exclusive podcasts in the US only. Spotify said it will evaluate market expansion later this year.

Puma is among an initial group of advertisers testing the product to measure host-read ads from its Jemele Hill Is Unbothered podcast.

According to eMarketer, US podcast ad revenue for 2020 is expected to reach $863bn, and projected to surpass $1bn by 2021.

This article has been updated

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