Creative content agency TVC has expanded its New York office with the appointment of experienced integrated marketer Alexandra Arroliga as account director.
Arroliga has spent the last nine years of her career in account management roles at leading global advertising agencies including VMLY&R, McCann XBC and Spark44. She brings with her a wide range of category experience spanning the luxury, automotive, travel, and financial services sectors.
Most recently, she helped lead the integrated marketing efforts for the Greater Miami Convention & Visitors Bureau at VMLY&R with a focus on general market, multicultural and LGBTQ audiences. While at Spark44, she led traditional and digital CRM efforts for Jaguar Land Rover including the launch of the Jaguar I-PACE and Land Rover Owner Stories.
At McCann, her work on Mastercard included the Clio Award-winning “Arnie Would” campaign as well as the first Mastercard VR experiences with Chef Ludo Lefebrve and champion golfer Graeme McDowell. She also led experiential efforts for Mastercard's partnerships with Samsung Pay, JetBlue and Dunkin' Donuts.
Arroliga said: “I’m thrilled to be joining TVC during such an exciting period of growth. TVC is unique because of its wide range of capabilities backed by best-in-class market research and consumer insights from The Economist Group. I look forward to helping build upon TVC’s tremendous success by developing ground-breaking work for our portfolio of clients.”
She will report to Rachel Aeschliman, VP - global business development and client services, and will work across a portfolio of accounts including The Economist Group, as well as two yet-to-be-announced brands.
Aeschliman said: “We’re excited to welcome Alexandra to the business – she brings an enviable mix of experience and skills to the team and has already hit the ground running.
“We had an awesome end to 2019 winning two new high profile accounts and we can’t wait to see what this year will bring.”