One Minute Briefs creative challenge drives donations to fight Australian bush fires
With Australia in crisis as bush fires sweep across the country taking lives and homes, creative community One Minute Briefs (OMB) teamed with The Drum to help drive donations to the Red Cross effort.
One Minute Briefs ad for donations to Red Cross Australia
With 4.9m hectares having burned in New South Wales alone so far, this record bush fire season has also seen smoke resonating from the fires causing a danger to lives, the country is in crisis with donations for aid being called for on a number of fronts, not least for the country's Red Cross effort.
As a result, OMB called on its creative community to devise adverts that would promote and call on donations to be made through the local Red Cross website.
Nick Entwhistle, founder of OMB, commented: "Our first One Minute Brief of 2020 was a really special one.
"The Ombles created lots of mass-reaching, powerful content that drew attention to the awful scenes we have seen in Australia. And, more importantly, we have seen people donating and making a difference as a result of the posters and links we have shared. Working with The Drum has been a pleasure as always. Together, we can amplify campaigns even further and inspire change. We look forward to many more collaborations in 2020 and wish our mates in Oz all the best during this difficult time," he added.
Below are some of The Drum's favourite responses through the initiative.
— luke (@redballoonluke) January 6, 2020
One Minute Brief of the Day: Create posters to encourage donation for the @RedCrossAU disaster relief efforts during the #Bushfires in #Australia. Donate here: https://t.co/oHtiLpRxZs…#PrayForAustralia#AustralianBushfire#AustraliaBurning RT @OneMinuteBriefs pic.twitter.com/60EoKcEiti — Jack Hall (@JackHally) January 6, 2020
Don't skip this ad... @OneMinuteBriefs poster to encourage donation for the @RedCrossAU disaster relief efforts during the #Bushfires in #Australia. Brief in partnership with @TheDrum. Donate here: https://t.co/vM3QKuZxAx#PrayForAustralia#AustralianBushfire#AustraliaBurning pic.twitter.com/BIbv0J2rP5 — Social INK (@socialink_co) January 6, 2020
One Minute Brief of the Day: Create posters to encourage donation for the @RedCrossAU disaster relief efforts during the #Bushfires in #Australia. (Brief in partnership with @TheDrum) Donate here: https://t.co/xW7l7fKg4J@OneMinuteBriefs #AustralianBushfire #AustraliaBurning pic.twitter.com/uGpekFUtwf — John Soonaye (@JohnSoonaye) January 6, 2020
My ad to raise awareness for the horrendous bushfires in #Australia with @RedCrossAU @OneMinuteBriefs @TheDrum Please DONATE before it's too late: https://t.co/vNZMMeBmM3 #AustralianBushfire #AustraliaBurning pic.twitter.com/v1PcWqUlXb — Steve Sinyard (@SteveSinyard) January 6, 2020
@OneMinuteBriefs of the day: Create posters to encourage donation for the @RedCrossAU disaster relief efforts during the #Bushfires in #Australia. in partnership with @TheDrum. Donate here: https://t.co/eMQRz0CRaV#PrayForAustralia #AustraliaBurning pic.twitter.com/4L4Kr25Lcy — Zed (@ZedTrafficker) January 6, 2020
Be the change. @OneMinuteBriefs of the Day: Create posters to encourage donation for the @RedCrossAU disaster relief efforts during the #Bushfires in #Australia. Brief in partnership with @TheDrum. Donate here: https://t.co/r0loJFxBB4…#PrayForAustralia#AustralianBushfire pic.twitter.com/2H44sPznUW — Breanne Lawrence (@mizbrizzle227) January 6, 2020
My ad to raise awareness for the horrendous bushfires in #Australia with @RedCrossAU @OneMinuteBriefs @TheDrum Please DONATE before it's too late: https://t.co/TSZF09nGWQ #AustralianBushfire #AustraliaBurning pic.twitter.com/P1YxVm91Da — Matija Hiti (@matijahiti) January 6, 2020
@OneMinuteBriefs @TheDrum poster: Help Aus - donate to @RedCrossAU #AustralianBushfire pic.twitter.com/8QAufm3cTb — Kyle Broadhurst (@Kyle_Broadhurst) January 6, 2020
Donations to help Australia's Red Cross can be made through its website.