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Netflix Marketing Gwyneth Paltrow

Netflix criticised for series with Gwyneth Paltrow's pseudoscience lifestyle Goop


By John Glenday, Reporter

January 7, 2020 | 5 min read

Netflix has given a platform to Hollywood star turned lifestyle guru Gwyneth Paltrow's pseudoscience lifestyle brand Goop, despite it being racked with false advertising fines and misinformation accusations from health experts.

Gwyneth Paltrow puts Twitter in a tizz with suggestive Netflix trailer

Netflix criticised for series with Gwyneth Paltrow's pseudoscience lifestyle Goop

New show 'Goop Lab' caused a storm by launching a poster that is quite literally the actress standing in a vaginal arch with the strapline 'reach new depths'. Posing at the mouth of an outsized pink vagina Paltrow looked to be harnessing the power of sex to rustle up interest in the streaming show.

The Goop Lab is an unscripted documentary charting the day-to-day zaniness of a lifestyle brand which openly ignores scientific orthodoxy to promote ‘psychic mediums’ and ‘energy healing’ with the promise of better orgasms. Even naming it Goop 'Lab' enforces claims that Paltrow is again leaning into the brand's pseudoscience roots.

Detailing her unique philosophy on life Paltrow said: “We’re here one time, one life, how can we really milk the shot out of this?”

Reactions scaled from bemusement to alarm at the promotion with many concerned at the unscientific stance championed by the star, an approach which has already seen the brand reported to the UK advertising watchdog over its ‘dangerous’ marketing practices.

Paltrow is freshly returned from Dubai following a stint as a brand ambassador for the Middle East state.

Meanwhile, Netflix hasn't been short of controversy on the commissioning side. Chiefly, in 2017 '13 Reasons Why' graphically depicted a young woman’s suicide which drew complaints from health experts who claim such scenes are copied when broadcast. '

Now it's been slated for granting Goop a platform to its 150 million subscribers.

Netflix Marketing Gwyneth Paltrow

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