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MOI Global opens strategic hub in New York

By Olivia Atkins, Branded Content Writer

January 7, 2020 | 2 min read

Consultancies are buying creative agencies, creative agencies are hiring people from consultancies, production houses are adding creative services… today it seems that everyone wants to get in on the action.

In this age of convergence, an agency needs a bold vision if it is to stand out. To provide clients with the most value possible, they must look beyond the execution of individual campaigns and adopt a more strategic role.

It’s in this landscape that MOI is developing its new North American office, based in New York, into a global strategic hub. Geographically closer to global, top-tier technology clients, the B2B agency aims to reposition itself to better facilitate conversations at a strategic level.

And strategy needs to move fast. MOI has built integrated teams spanning from planning, creative, technology to directly work with their counterparts on the client side. The future model of the integrated agency is about taking all these separate steps and processes, and closing the loop so we can deliver 360-degree customer journeys that incorporate different stakeholders, platforms, across online and offline channels.

"Change is the only constant," says MOI’s global managing director, Matt Stevens. "As we develop our global strategic hub in New York, we'll be having transformational conversations with global stakeholders and reassessing our proposition for North American markets."

“By having more influence on an organisation’s planning stages, we can take what they want to accomplish – whether it's to reposition themselves or target a new audience segment – and translate it into marketing activity,” says MOI’s global strategy director Alex Sandoval. “We’ll continue to use strategy, design, data and media to create head-turning experiences that help solve business challenges and transform brands at scale, but now at a much deeper level. It's still early days, but I instantly felt the fresh energy New York brings to MOI and I'm excited about the momentum we're already building.”

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