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Home Instead celebrates togetherness with ITV idents

By Olivia Atkins, Branded Content Writer

January 7, 2020 | 2 min read

Home care service provider, Home Instead, will launch its first television sponsorship with a series of specially-designed idents to accompany late evening viewing on ITV.

The sponsorship was planned and negotiated by Omnicom Media Group’s PHD Manchester and will focus on moments that bring family members together to enjoy quality programming. The idents will show around shows such as Midsomer Murders, Vera and Inspector Morse.

Michelle Begley, head of marketing at Home Instead, said: “This sponsorship is a unique opportunity for our brand to connect with family members of different ages when they are enjoying their time together. For those caring for relatives, it can be an ideal moment to reflect on how to positively balance the needs of loved ones in a way that maintains their dignity and independence.”

The campaign - which will be released in January 2020 - will include 10-second idents across ITV3, ITV3+1 and ITV3HD, which will feature both carers and caregivers. They are designed to appeal to people of different generations, as they will break taboos surrounding the subject of home care and encourage more open and positive conversations as families come together to enjoy late evening dramas, thrillers and mysteries.

“It has been a pleasure to collaborate with Home Instead and ITV to bring this sponsorship to life,” said Debbie Yuen, media group manager at PHD Manchester. “Television has the power to draw us in and unite us around great programming, creating wonderful opportunities for brands to challenge, educate and engage with audiences in an impactful way.”


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