The Drum Awards Festival - Official Deadline

-d -h -min -sec


European bank Bunq launches new campaign created by The Brave New Now

By The Drum Network, Staff Writer

January 7, 2020 | 3 min read

European challenger bank Bunq today launches an international commercial for Bunq Green Card. In collaboration with Amsterdam advertising agency The Brave New Now, Bunq will air this campaign promoting the new metal card on primetime national television in the Netherlands, Germany and France.

Additionally, a Bunq Green Card covered tram will run in Amsterdam and Berlin. “You spend. Forests Grow. Everyone’s a winner”: using this tagline bunq outlines the benefits of the bunq Green Card, a metal card that plants a tree for every €100 spent.

Planting trees is one of the easiest ways to positively affect the environment. A tree produces clean air, reduces carbon, and provides shelter to wildlife. This new campaign shows how this card, engineered from stainless steel to last 50% longer, contributes to a greener world. The commercial is created by Amsterdam advertising agency The Brave New Now, a creative company born to create change.

The main stars of the campaign are animals who are happily enjoying the trees in their forests in a variety of ways. In this very simple, yet effective way, the campaign aims to shed light on how important the world’s forests are for ensuring a happy future for animals, birds and people, alike.

The creative follows an unconventional approach to communicate the serious topic of the environment, using a lightness of touch and positive tonality to engage viewers and inspire everyone to spend in a greener way, via the Green Card.

Ali Niknam, CEO and founder of Bunq, explains: “You spend. Forests Grow. Everyone’s a winner. We’re super excited to share this message internationally and show all the ways in which our beautiful metal card contributes to a greener world."

“We’re so proud to be collaborating with bunq on the Green Card launch. As an agency founded on the belief that there should be smarter, braver ways to do business today, we applaud bunq’s innovative efforts in empowering consumers to bank in a better, greener way. We hope that this unconventional and entertaining creative approach will cut-through the clutter and engage viewers in the simplicity of owning and using a Green Card”, says Hazel Livingstone, CEO and co-founder of The Brave New Now.

European challenger bank bunq recently launched bunq Green Card in 30 European markets and sold out the Founders edition within just 16 hours. The metal card, engineered from stainless steel, lasts 50% longer than a plastic card and enables enables consumers to build a greener world without any effort. bunq, through a partnership with Eden Reforestation Projects, builds a greener planet by planting a tree for every €100 spent with the Bunq Green Card.

Bunq, currently active in 30 European markets, is seen as part of the four biggest European challengers, together with N26, Revolut, and Monzo. It is the first challenger bank to introduce a sustainable metal card


Content created with:

The Brave New Now

Find out more

More from Marketing

View all


Industry insights

View all
Add your own content +