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Adidas smashes stereotype of perfect athletic body with all-inclusive collection


By Imogen Watson, Senior reporter

January 7, 2020 | 3 min read

Adidas is out to smash stereotypes of the perfect fitness body type, by designing an inclusive sizing range for women all different shapes, lumps and bumps.

Adidas launches a new campaign for adidas training’s inclusive sizing range

Adidas launches a new campaign for adidas training’s inclusive sizing range

Inviting all women to see themselves as an athlete, each piece of the performance and streetwear collection is created to inspire the inner athlete in all women, however they choose to play. It includes style-focused activewear alongside lifestyle looks from high-performance tights to statement tracksuits.

Featuring a number of pieces available in inclusive sizing, the Ultimate Bra is available in A-G cups and the Believe This 2.0 goes from sizes 2XS to 4X.

To showcase the versatile collection Adidas has delivered 'Reimagine Sports' - a campaign that features Adidas Women's athletes who are leading the way in celebration of sport for all its forms.

The campaign was created by Iris and features body-positive yoga expert, wellness entrepreneur and author, Jessamyn Stanley; world champion skier, Mikaela Shiffrin; yoga and meditation teacher, mother and author, Mae Yoshikawa; world champion, Paralympic medalist and motivational speaker, Denise Schindler; entrepreneur, writer, self-love advocate and versatile athlete, Chinae Alexander; social entrepreneur, activist, author, student and dancer, Nadya Okamoto; and psychologist, body positive activist and marathon runner, Jada Sezer.

On the launch of the all-women collection, Aimee Arana, general manager of global Training at Adidas said: “Women today are redefining what sport means to them, from dance, skiing, aerial yoga to skateboarding, women are doing it all. Movement is sport and it is about getting out and enjoying what sport can do for your body and mind. This collection was made for them. We are inviting women to get out there and play their way.”

Adidas: Reimagine Sport by iris

By Adidas

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